Director of Content Strategy, Wealth

The Director of Content Strategy leads the development and execution of a comprehensive content marketing strategy for TIAA’s Wealth Marketing team.

This role drives editorial direction across a growing portfolio of channels, including a monthly newsletter, web, organic social, webinars, and client communications, ensuring that content consistently engages and educates audiences whether they are prospects exploring wealth management options or existing clients navigating key financial milestones.

Working in close partnership with the Chief Investment Office (CIO) organization, Distribution, Digital & Customer Experience, and the Retirement Solutions Content Marketing team, this director-level position balances strategic vision with hands-on writing and operational execution while directing a team of two content professionals.

Key Responsibilities And Duties

• Develop and own the strategic content roadmap for Wealth Marketing, defining channel priorities, audience segmentation approaches, and editorial standards
• Leverage audience insights and performance data to develop a deep understanding of what resonates with target audiences and apply those learnings to continuously refine the content roadmap, editorial priorities, and channel strategies.
• Expand the content program into emerging channels including webinars, digital platforms, and personalized client communications or campaigns
• Translate complex financial and investment topics into accessible, engaging narratives that reflect TIAA’s expertise and resonate with target audiences
• Partner closely with the Retirement Solutions Content Marketing team to share content, align on shared audiences, and elevate best practices across both teams
• Lead, mentor, and develop a team of two content professionals responsible for producing and distributing articles across the monthly newsletter, web, and organic social channels
• Oversee editorial planning and content calendars, ensuring timely delivery of high-quality content across all channels
• Serve as the content strategy subject matter expert and thought partner for senior leaders across Marketing, the CIO organization, Distribution, and Digital & Customer Experience
• Build and maintain strong cross-functional relationships, navigating competing priorities and aligning diverse stakeholders around a shared content vision
• Lead cross-functional working teams to execute content initiatives requiring coordination across creative, legal, compliance, and marketing operations

Educational Requirements

• University (Degree) Preferred

Work Experience

• 5+ Years Required; 7+ Years Preferred

Required:

• 5+ years of experience in content strategy, content marketing, or editorial leadership in financial services

Preferred:

• 7+ years of experience in content strategy, content marketing, or editorial leadership in financial services
• Bachelor’s degree in Marketing, Communications, Journalism, English, or related field
• Experience presenting content strategies, editorial plans, and performance results to executive audiences, adapting communication style to different stakeholders’ needs
• Experience with financial services regulations (FINRA, SEC)
• 2+ years of people management experience
• Proven track record developing and executing multi-channel content strategies that deliver measurable engagement and business results
• Strong writing and editorial judgment with the ability to craft and evaluate content across formats and audiences
• Experience managing complex, cross-functional initiatives in a matrixed organization
• Familiarity with audience segmentation and content personalization strategies
• Knowledge of SEO principles and content performance measurement
• Proficiency with content management systems and digital publishing platforms

Related Skills

Adaptability, Audience-focused Communication, Communication Channel Management, Communication Strategy, Consultative Communication, Content Development, Copywriting, Relationship Management, Story Telling, TIAA Products/Services Acumen

Base Pay Range:

$103,000/yr – $146,000/yr

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).

Company Overview

Every worker deserves a secure retirement. For more than 100 years, TIAA has delivered it for millions of people. Founded to help educators retire with dignity, today weʼre a market-leading retirement company fueled by world-class asset management. But weʼre not just another legacy financial services firm. Weʼre fighting harder than ever before for our clients and the many Americans who need us.

Our Culture of Impact

At TIAA, we’re on a mission to build on our 100+ year legacy of delivering for our clients while evolving to meet tomorrow’s challenges. We equip our associates with future-focused skills and AI tools that enable us to advance our mission. Together, we are fighting to ensure a more secure financial future for all and for generations to come.

We are guided by our values: Champion Our People, Be Client Obsessed, Lead with Integrity, Own It, and Win As One. They influence every decision we make and how we work together to serve our clients every day. We thrive in a collaborative in-office environment where teams work across organizational boundaries with shared purpose, accelerating innovation and delivering meaningful results. Our workplace brings together TIAA and Nuveen’s entrepreneurial spirit, where we work hard and work together to create lasting impact. Here, every associate can grow through meaningful learning experiences and development pathways—because when our people succeed, our impact on clients’ lives grows stronger.

Benefits And Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.

Equal Opportunity

We are an Equal Opportunity Employer. TIAA does not discriminate against any candidate or employee on the basis of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.

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