Senior Strategist, Marketing Analytics

Job Summary

Play a critical role in transforming our analytics capabilities, with a focus on developing and leading marketing performance optimization, privacy-centric measurement, and digital data analytics.

Essential Functions

• Own and lead the development, design and governance of the digital data layer and ensure accurate and scalable data capture across web and app platforms while serving as the subject matter expert in partnership with IT and external vendor partners.
• Translate marketing and business goals into technical tracking requirements and ensure successful deployment with technology partners
• Build and maintain complex data workspaces, dashboards and visualizations that align KPIs, consumer journeys and campaign performance

Physical Requirements

Requires walking, standing, bending or moving around campus and/or other facilities. Requires the ability to drive and operate a personal vehicle. Requires reading, comprehending, editing or designing materials. Requires clear and effective communication. Requires the experience and ability to operate audiovisual equipment. Requires the occasional lifting of documents or supplies.

Education, Experience and Certifications

Bachelor’s degree in Marketing, Advertising, Promotion, Communication, or Computer Science. Masters preferred.

5+ years of experience in implementing and supporting enterprise marketing or sales campaigns preferably in a large integrated multi-site/state organization.

Technical experience may include: use of Sitecore, structured data elements, knowledge of HTML 4/5 & CSS 3 (able to write/edit/troubleshoot code using a text editor), basic knowledge of responsive/mobile layout techniques (able to use Bootstrap to create a page layout), or basic knowledge of web page performance testing and optimization.

Generally, requires the ability to work with tight deadlines and manage multiple projects at once.

Deep understanding of marketing technologies and data analysis techniques, statistical analysis and modeling and visualization tools

Our Commitment to You:

Advocate Health offers a comprehensive suite of Total Rewards: benefits and well-being programs, competitive compensation, generous retirement offerings, programs that invest in your career development and so much more – so you can live fully at and away from work, including:

Compensation

Annual Base Pay: $96,824-145,288

• Base compensation listed within the listed pay range based on factors such as qualifications, skills, relevant experience, and/or training.
• Premium pay such as shift, on call, and more based on a teammate’s job.
• Incentive pay for select positions.
• Opportunity for annual increases based on performance
  
  Benefits and more
   

• Paid Time Off programs
• Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability
• Flexible Spending Accounts for eligible health care and dependent care expenses
• Family benefits such as adoption assistance and paid parental leave
• Defined contribution retirement plans with employer match and other financial wellness programs
• Educational Assistance Program

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