Senior Specialist, Marketing Automation

Here at Scout Motors, we’re carrying forward the heritage of one of the most iconic American vehicles in history. A vehicle dating back to 1960. One that forged the path for future generations of rugged SUVs and trucks and will do so once again.

But Scout is more than just a brand, it’s a legacy steeped in a culture of exploration, caretaking, and hard work.

The Scout brand is all about respect. Respect for the past and the future by taking an iconic American brand that hasn’t been around for a while, electrifying it, digitizing it, and loading it with American innovation. Respect for communities by creating a company that stands for its people and its customers. Respect for both work and play, with vehicles that are equally at home at a camp site, a job site, or on a Tuesday commute. And respect for our customers by developing two powertrains that meet their requirements — an all-electric powertrain as well as the Harvester™ range extender powertrain which includes a built-in gas-powered generator with an estimated 500 miles of combined range.

At Scout Motors, we empower our talented, inclusive, and entrepreneurial teams to innovate. What makes a Scout employee? Someone who is a visionary and a leader, who seeks new paths and shares lessons learned. A knowledgeable doer who collaborates across the company to build better. A go-getter with unrivaled passion.

Join us at Scout Motors and be part of shaping the future of transportation. If you’re ready to drive change and make history, apply now!

What you’ll do

Become part of an iconic brand that is set to revolutionize the electric pick-up truck & rugged SUV marketplace by achieving the following:

• Design and execute customer engagement journeys using Salesforce and Salesforce Marketing Cloud (SFMC), including welcome series, re-engagement, and loyalty campaigns.
• Partner with cross-functional teams to develop CRM strategies that support acquisition, retention, and conversion goals.
• Manage agency partners supporting CRM execution, ensuring alignment with brand strategy, campaign timelines, and performance KPIs.
• Collaborate with Data & Analytics to enrich customer profiles through data appending and segmentation strategies.
• Support monthly data appends and hygiene efforts to maintain CRM integrity and improve personalization.
• Work closely with the Digital and Creative teams to develop compelling content and assets for CRM campaigns.
• Monitor and analyze campaign performance, customer behavior, and engagement metrics to optimize journeys and improve ROI.
• Assist in the migration and optimization of email programs within SFMC, ensuring seamless execution and reporting.
• Contribute to the development of dashboards and reporting tools to track CRM effectiveness and share insights with stakeholders.

Location & Travel Expectations:

• This role may be based out of the Scout Motors corporate headquarters in Charlotte, NC. This role may be remote to start but will transition to an in-office setting at the headquarters within 3-6 months of start date.
• This role requires 4-5 days per week in the office, with regular in-person meetings and events. 
• Applicants should expect that the role will require the ability to convene with Scout colleagues in person and travel to participate in events on behalf of the company from time to time.

What you’ll bring 

We expect all Scout employees to have integrity, curiosity, resourcefulness, and strive to exhibit a positive attitude, as well as a growth mindset. You’ll be comfortable with change and flexible in a fast-paced, high-growth environment. You’ll take a collaborative approach to achieve ambitious goals. Here’s what else you’ll bring: 

• Bachelor’s degree in Marketing, Business, or a related field.
• 2+ years of experience in CRM or lifecycle marketing, preferably in a DTC environment.
• Hands-on experience with Salesforce and Salesforce Marketing Cloud (Email Studio, Journey Builder, Audience Builder).
• Proven success in developing and optimizing customer journeys and lifecycle campaigns.
• Experience managing external agencies and vendors.
• Strong analytical skills and familiarity with data appending, segmentation, and personalization strategies.
• Excellent communication and project management skills.
• Passion for customer experience and data-driven marketing.
• Working knowledge of AI-powered marketing tools and techniques, with the ability to leverage automation, predictive analytics, and personalization to enhance CRM performance.
• Minimum of High School Diploma, GED or equivalent required for all roles at Scout Motors, Inc.

What you’ll gain

The benefits of joining Scout include the chance to build products and a company from the ground up.  This is a chance to create something new and lasting – with an iconic brand at its foundation.  In addition, Scout provides competitive compensation and benefits to support your physical, mental, and financial wellbeing. Program specifics are detailed in company policies and employee benefit guides, select highlights:

• Competitive insurance including:
  • Medical, dental, vision and income protection plans
• 401(k) program with:
  • An employer match and immediate vesting
• Generous Paid Time Off including:
  • 20 days planned PTO, as accrued
  • 40 hours of unplanned PTO and 14 company or floating holidays, annually
  • Up to 16 weeks of paid parental leave for biological and adoptive parents of all genders
  • Paid leave for circumstances related to bereavement, jury duty, voting time, or military leave

Pay Transparency

This is a full-time, exempt position eligible to receive a base salary and to participate in an annual performance bonus program. Final salary offered will be determined based on factors including but not limited to the candidate’s skills and experience. The annual performance bonus program is preset and not candidate dependent.

Initial base salary range = $130,000 – $160,000

Equal Opportunity

Scout Motors is committed to employing a diverse workforce and is proud to be an Equal Opportunity Employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, disability, pregnancy, or any other characteristics protected by law. Scout Motors is committed to compliance with all applicable fair employment practice laws.

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