Director of Paid Media

Renuity is searching for a Director of Paid Media to help develop and implement a paid social strategy that aligns with the company’s business goals, integrating superior performance across all business units. This will be based in our Charlotte, NC office with some hybrid flexibility.

What You’ll Do:

• Build a paid social channel starting with our Home Organization business that matches or beats the performance of top social lead generation partners
• Automate redundant tasks to increase efficiency
• Utilize AI and curated seed images/videos for content and ad creation
• Streamline ad creation using internal or third-party tools to maximize scale and minimize costs
• Integrate email, website, SMS, and phone channels into the lead flow process
• Develop reporting and insights for the paid social channel to guide the team and inform stakeholders
• Create a CRO system and content strategy to optimize lead quality and flow
• Implement A/B and MVT testing for optimization and personalized lead flow
• Develop customer cluster models to target positive clusters and reduce investment in negative ones
• Use automation tools to keep ads fresh and maximize conversions
• Combine identity resolution solutions with 1st party data to enhance customer models
• Achieve over 10% of total sales from the channel by year-end while maintaining cost efficiency
• Apply growth hacking principles to improve channels beyond paid social

What You’ll Bring:

• Ability to own your budget, strategy and business direction for the paid social channel.
• Passion for testing and learning new and innovative ways to approach old challenges.
• Ability to communicate clearly and effectively with the complex in a simple and easily digestible way.
• Deep understanding and passion for continuous learning of ad platforms, including Facebook Ads Manager, Instagram and other relevant social channels.
• CRO, LPO and A/B testing need to be part of your passion and an integral part of how you find success.
• Proven ability to manage and negotiate with external vendors
• Deep understanding of data and analytics across web analytics platforms and data visualization solutions to create the actionable reporting and insights needed.

What We Offer:

• Competitive salary
• Full benefits package including health, vision, dental and 401k match
• Paid time off and holidays
• Work with a team of talented, professional, and fun individuals who enjoy what they do

Working at Renuity:

“It’s a lifestyle”, our employees say. It means working in an environment of collaboration, respect, diversity, shared values and a passion for growth. That’s why Titan Holdings, our Parent Company, was recently featured in the Financial Times 2021 list of Americas’ Fastest Growing Companies. Whether you work in the field, a distribution center, a division location, or at the Coral Gables, Florida “Home Base” location, you work with team members who embrace a collaborative spirit to propel all Renuity Divisions to achieve faster growth, greater profitability, and become THE most trusted name in home improvement.

We, at Renuity strive to instill and maintain these core values, by being:

Collaborative – We get farther, together. We pride ourselves on having the most talented people in our industry, and we expand what is possible through cohesive teamwork

Innovative – We challenge industry norms and take intelligent risks to discover better ways to serve our customers

Principled – We do the right thing – no matter what. We go to great lengths to ensure our customers, employees and partners have a world-class experience and are treated fairly

Enthusiastic – We love what we do and the bonds we create with the people around us. Our passion positively influences our customers, colleagues, and partners

Value-Driven – We have an unrelenting focus on creating value for our stakeholders. We reward performance that increases the value of our company, and we live a culture where everyone thinks and acts like an owner

We hope this information is helpful to you in making the right decision when choosing your next employer!

Renuity, LLC provides the following inclusive hiring information: We are an equal opportunity employer and considers all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.

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