Marketing Associate

About The Plaid Penguin

The Plaid Penguin is a branding and marketing agency built for hospitality, food, and beverage brands that want to stand out. We work with restaurants, bars, concepts, and consumer brands across the Southeast, creating bold brands, strong campaigns, and scroll stopping content.

We move fast. We care deeply. We do not do boring.

If you love food culture, creative work, and taking ownership of real projects, you will fit right in.

The Role

We are hiring a Marketing Associate to support day to day marketing, social media, and experiential efforts for multiple hospitality clients.

This is a full time, 40-hour role. While you will be part of our core team with a home base at our Charlotte office, the Igloo, this position does not follow a traditional 8 to 5 schedule. You should expect flexibility in your work week, including some evenings and weekends when events, activations, or shoots require it.

This is a hands-on role for someone early in their career who wants real responsibility, real learning, and real impact.

What You Will Do

Support campaign planning and execution from concept to launch
Create and publish social media content across Instagram and Facebook
Manage and maintain content calendars for multiple brands
Schedule posts and monitor performance using Meta Business Suite
Attend, support, and help manage off site events, openings, and brand activations
Capture on site social content including photography and short form video during events and shoots
Coordinate with photographers, vendors, and client teams during events
Track trends in food, hospitality, and culture and apply them quickly
Help analyze results and optimize content for engagement and growth

What We’re Looking For

1 or more years of experience in marketing, communications, social media, or events
Comfortable working on site, off site, and in fast paced environments
Strong understanding of social media marketing and content strategy
Organized, reliable, and detail oriented
Confident communicator who takes initiative
Flexible schedule with availability for occasional nights and weekends
Basic photography, video, or editing experience using Canva, CapCut, or similar
Experience assisting with events, activations, or photoshoots
Email marketing experience with platforms like Mailchimp or Toast
Experience in social media management tools such as Rella or Meta Business Suite
Familiarity with analytics or performance reporting tools