VP of Marketing

For more than a century, Pinehurst Resort has stood as the Cradle of American Golf, defined by championship tradition, Southern hospitality, and timeless charm.

Over the past two decades, Pinehurst has embraced both preservation and progress – restoring No. 2 to Donald Ross’s original vision, pioneering back-to-back U.S. Open and U.S. Women’s Open Championships, and becoming the USGA’s first-ever Anchor Site.

Pinehurst continues to evolve through new golf experiences, expanded hospitality offerings, destination dining, retail, partnerships, and immersive guest experiences. Our vision is to become the most trusted and admired golf and hospitality destination.

Summary

The Vice President of Marketing should live and breathe where golf, hospitality, and great storytelling meet.

Reporting to the EVP of Sales & Marketing, you’ll lead a talented and growing team that has consistently created inspiring work.

You are someone who seeks to understand what makes this place unlike anywhere else and knows how to bring that thinking to life in ways that help guests discover us, feel connected to us, and remember us long after they leave.

You will be the driving voice behind Pinehurst’s brand presence and demand generation.

Your leadership and vision will need to match your execution to turn ideas into measurable business growth.

Education And/Or Experience

Bachelor’s degree required; Master’s degree preferred in Hospitality, Business, Marketing, or related field, and a minimum of 10+ years of marketing leadership experience within hospitality, golf or luxury travel; or an equivalent combination of education and experience. Strong understanding of CRM, digital marketing, analytics, and guest acquisition.Working knowledge of pricing strategy, licensing, seasonality, and revenue management.

Essential Duties And Responsibilities

• Look beyond Pinehurst for inspiration across golf culture, hospitality, travel, retail, lifestyle brands, content, and experiential marketing.
• Use analytics and reporting to uncover insights, improve lead generation through the funnel that guides smarter business decisions.
• Understand seasonality, booking pace, guest behavior, and business trends and use that knowledge to shape marketing’s impact.
• Think deeply about the full guest journey, from inspiration and discovery to booking, arrival, stay, and return.
• Identify friction points and opportunities to improve conversion and the guest booking experience.
• Surface ideas and concepts that strengthen guest connection, repeat, and engagement.
• Work adjacent with golf, F&B, retail, operations, reservations, and sales leadership.
• Partner closely with revenue management to shape pricing strategy, demand generation, seasonal need periods, and business performance.
• Determine which marketing capabilities should live internally and which should be supported by outside partners.
• Build and strengthen relationships across media, industry partners, and the broader golf and hospitality community.

The Ideal Candidate

• Posses a strong understanding of the golf industry dynamics, and the ability to speak authentically to its community.
• A hands-on leader who brings energy, creativity, and accountability.
• Comfortable balancing analytics, instinct, and sound judgment.
• A natural collaborator who builds trust across teams and departments.
• Willing to challenge conventional thinking.
• Confident presenting marketing strategy and reporting to senior stakeholders.
• Passionate about building culture, developing talent, and helping people do their best work.
• Curious about AI, evolving marketing technology, and how new tools can improve the way teams think and work.

Benefits:

Full-time employees are eligible for amenity privileges, health benefits, vacation, paid time off, Employee Assistance Program, educational assistance, bereavement, 401(k) and holiday pay.

Thank you for your consideration!

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