Brand Manager

About OMB

The Olde Mecklenburg Brewery (OMB) is a well-known craft brewery located in Charlotte, North Carolina. Founded in 2009, it has become one of the city’s premier destinations for beer enthusiasts, serving high-quality beers brewed in adherence to the German Purity Law, Reinheitsgebot. This law, which dates back to 1516, dictates that beer should be made only from water, barley, hops, and yeast, ensuring that OMB’s offerings are both traditional and authentic.

OMB’s original location is situated in the Lower South End (LoSo) neighborhood of Charlotte, where the brewery features a state-of-the-art production facility, a restaurant, and an expansive 1-acre biergarten. The brewery is especially known for its lively and family-friendly atmosphere, hosting numerous events and festivals throughout the year. Its beers are distributed across North Carolina through an independent wholesaler network, making them accessible statewide.

In Spring 2024, the brewery expanded by opening a second location in the Ballantyne neighborhood of South Charlotte. This new venue is a significant growth for OMB, featuring a spacious, two-story, 14,000-square-foot restaurant and biergarten, designed to offer even more space for beer lovers to enjoy a wide range of OMB’s craft beers.

OMB is particularly proud of its community involvement and commitment to the craft beer movement, consistently offering high-quality brews that range from traditional German-style lagers to experimental seasonal brews. It is a celebrated part of Charlotte’s beer scene and an iconic representation of German brewing traditions in the South.

About The Role

As the OMB Brand Manager you will be the guardian of the brand’s image, voice, and positioning. You’ll lead the development and execution of marketing strategies that enhance brand visibility, foster customer loyalty, and drive sales growth. Your creative insights, market understanding, and passion for the brewing industry will help shape the future of our brand.

Brand Strategy Development: Craft and execute a comprehensive brand strategy, including setting brand standards, developing brand guidelines, and ensuring all marketing activities align with the brand’s identity and values.
Market Research: Conduct market research to identify trends, monitor competitors, and understand consumer preferences. Utilize insights to inform marketing strategies and product development.
Marketing Campaigns: Plan and oversee marketing campaigns across various channels (digital, print, social media, and events) to increase brand awareness and engagement.
Product Launches: Coordinate with the product development team to manage the launch of new products, including marketing materials, launch events, and promotional activities.
Sales Support: Work closely with the sales team to develop tools and initiatives that support sales efforts, such as promotional materials, sales presentations, and trade show marketing.
Social Media Management: Oversee the brand’s social media strategy, including content creation, community engagement, and performance analysis.
Budget Management: Manage the brand marketing budget, ensuring resources are allocated efficiently to achieve marketing objectives.
Analytics and Reporting: Monitor and report on the performance of marketing campaigns and brand health metrics, using data to adjust strategies as needed.