Manager, Professional Writing

What We Offer

This leader is responsible for transforming a team of writers and editors into trusted messaging strategists who shape how our marketing — and, to a lesser extent, internal — campaigns connect with audiences. This role elevates the team to strategic partners, ensuring every piece of content is purposeful, on-brand, audience-centered and designed to influence behavior.

This is a player/coach position. The leader will help redefine messaging strategy and production while remaining deeply involved in the work — actively crafting, refining and shaping content alongside the team. Success in this role requires both strategic vision and hands-on execution.    

This role also plays a key part in modernizing how content is created, helping the team adopt responsible AI-enabled practices that enhance strategy, speed and quality while preserving trust, voice and human insight.

Location: This is a hybrid role requiring 2–3 days per week in the office. Preference will be given to candidates based in or near the Charlotte area

What You’ll Do

Key responsibilities

Messaging strategy and craft

• Lead the development of compelling, on-style prose that resonates emotionally and motivates action.
• Translate complex ideas into clear, engaging narratives tailored to defined audiences and campaign goals.
• Personally contribute high-quality content, serving as a standard-setter for voice, clarity, and effectiveness.
• Ensure content aligns with brand standards while remaining fresh, relevant, and adaptable across channels.
• Bring an external lens to the work by applying modern marketing and storytelling trends — particularly from consumer industries where content drives behavior change.
• Build confidence and fluency across the team in modern content tools and practices, including responsible AI usage, to future‑proof skills and ways of working.

Team leadership and development

• Lead, coach and mentor a team of writers and editors, guiding their transition into trusted messaging strategists.
• Foster a culture of curiosity, accountability, collaboration and continuous improvement.
• Provide clear feedback, coaching, and development opportunities to elevate skills and confidence.
• Model excellence through both leadership presence and hands-on contribution.

 Traffic management and operational excellence

• Serve as the primary traffic manager for the team, overseeing a high volume of messaging requests.
• Prioritize work strategically, balancing urgency, impact and available capacity.
• Set and manage internal expectations while ensuring commitments are realistic and transparent.
• Protect team well-being by monitoring workload, mitigating burnout and promoting sustainable ways of working.
• Continuously refine workflows and processes to improve efficiency and quality.

 Strategic partnership

• Partner closely with marketing leaders and stakeholders to shape messaging approaches that strengthen campaigns.
• Provide sound judgment and consultation on what content is needed — and what is not — to achieve objectives.
• Help stakeholders understand and leverage the value of strategic content, not just deliverables.

 AI adoption and modern content practices

• Lead the thoughtful adoption of AI-enabled tools and workflows to enhance messaging strategy, production and refinement.
• Establish clear standards and guardrails for using AI in messaging development, ensuring quality, originality, brand voice and ethical use are maintained.
• Identify opportunities where AI can improve efficiency, insight generation, messaging rigor, or creative exploration — without replacing critical human judgment.
• Coach the team on when and how to use AI as a creative and strategic aid, elevating their work rather than accelerating output alone.
• Partner with internal stakeholders to align AI usage with enterprise policies and evolving best practices, translating those requirements into practical guidance for the team.

 Qualifications and experience

• Prior people leadership experience is required, with a demonstrated ability to coach, motivate, and develop talent.
• Significant experience writing, editing, and shaping copy for campaigns that influence attitudes or behaviors.
• Strong strategic instincts paired with exceptional messaging judgment.
• Proven ability to manage competing priorities in fast-paced, high-volume environments.
• Comfort balancing business expectations with advocacy for team health and sustainability.
• Healthcare experience is not required, but familiarity with healthcare or regulated environments is a plus.
• Experience in consumer industries — and exposure to marketing trends outside healthcare — is highly valued.
• Demonstrated experience adopting AI-enabled tools in a creative, messaging or marketing environment.
• Ability to pair strong messaging judgment with emerging technology, knowing when automation adds value — and when it does not.
• Comfort serving as a guide and translator between evolving technology, organizational expectations, and day‑to‑day creative work.

 What success looks like

• The messaging strategy and production team is viewed as a trusted partner.
• Campaign content consistently resonates with audiences and supports measurable outcomes.
• Writers and editors operate with confidence, clarity, and strategic intent.
• Stakeholders understand expectations and experience high-quality, reliable collaboration.
• Team members feel supported, challenged and energized by their work.

What We’re Looking For

• Education: 4 Year / Bachelors Degree, required. Bachelor’s degree in Journalism, Communications or related field.
  • Graduate Degree, preferred. 
• Experience: Eight years content development across multiple media and channels, required. 
• Additional Skills (required): Ability to manage others. Ability to proactively reach out to media and build relationships.

Why Choose Novant Health?

At Novant Health, we believe remarkable care starts with compassion for our patients, our communities, and each other. We value belonging, courage, personal growth, and teamwork, creating a space where everyone is respected, supported, and safe to show up as their full selves. 

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