Marketing Brand Specialist

Positon Summary:

The Marketing Brand Specialist plays a key role in shaping how the brand shows up in the world, from social media and digital platforms to physical spaces, product packaging, and promotional assets.

This role blends creativity with strategy and execution, helping bring brand storytelling to life across all touchpoints.

The ideal candidate is equal parts content creator, brand guardian, and data-informed marketer.

Key Responsibilities:

Develop and execute brand-aligned marketing content across digital and physical formats including social media, product packaging, point-of-sale materials, email newsletters, and the company websites.
Own day-to-day social media management: plan content calendars, write copy, engage with audiences, and report on performance.
Collaborate cross-functionally with internal teams (design, sales, events) to ensure brand consistency across all customer-facing materials.
Support creative development of on-premise and off-premise signage, merchandise, and event collateral.
Use performance data and consumer insights to inform content strategy and optimize marketing efforts.
Help maintain and evolve the brand’s visual and verbal identity across all platforms.
Stay current on industry trends, emerging platforms, and best practices in digital and brand marketing.

Qualifications & Skills:

Strong storytelling instincts with the ability to adapt brand voice across different formats and audiences.
Highly organized, self-motivated, and proactive with strong project management skills.
Comfortable balancing creative ideation with data-backed decision-making.
Experience managing social media platforms (Instagram, Facebook, LinkedIn, TikTok, etc.) and email marketing tools (e.g., Mailchimp).
Strong Command of Adobe Creative Suite (Photoshop & Illustrator) preferred.
Familiarity with content management systems (e.g., Squarespace, Wix, Shopify) a plus.
Ability to juggle multiple priorities in a fast-paced environment while maintaining attention to detail.
Excellent written and verbal communication skills.

Other Expectations:

Participate in weekly marketing and brand meetings.
Flag any inconsistencies or sub-par executions of the brand.
Willingly support team needs across marketing, even beyond day-to-day duties. We’re a small but mighty team.
Maintain a pulse on competitive activity, customer behavior, and cultural moments relevant to the brand.

Pay Range:

$50,000 – $60,000 per year