Director of Marketing

Lucid Bots is the leading U.S. AI robotics manufacturer of exterior cleaning drones and robotics for commercial and government applications. Since 2018, we’ve been building the world’s most productive and responsible robots to tackle critical maintenance challenges.

With industry-leading engineering and dedicated customer support, we’ve enabled operators to generate over $75 million in revenue, with a fleet of over 500 robots deployed to accomplish dull, dirty, and dangerous jobs with safety and efficiency.

Our mission is simple: extend human reach.

Headquartered in Charlotte, North Carolina, we design, engineer, manufacture, and support our products in the United States. Our production-ready robots are deployed by customers around the world — from global enterprises to independent owner-operators — to improve safety, increase productivity, and elevate operational standards.

We are one of the fastest-growing manufacturing companies in the United States, recently ranked fourth nationally, and we just closed a $20M Series B to fuel our next chapter at the intersection of AI, hardware, and real-world impact. Backed by leading investors including Y Combinator (S19), Cubit Capital, Idea Fund Partners, Danu Ventures, and others, we’re scaling quickly.

We’re building more than robots—we’re building the future of physical AI.

Our Core Values and How We Work Together

At Lucid Bots, we’re building something extraordinary – and how we work matters just as much as what we build. These values guide how we hire, grow, and show up for one another.

• Expedition Behavior – We climb as one. No silos, no “that’s not my job.” We protect the team and share the load.
• Grow with Humility – We’re relentless learners. We seek feedback, own mistakes, and get better every day.
• Lift People Up – Humans come first. We care fiercely, speak honestly, and design for real people in real conditions.
• Build the Extraordinary – We take ownership, reject the ordinary, and run toward hard problems.

We live Above the Line: we take responsibility, create solutions, and shape the future.
If these values energize you, you’ll thrive here. If they feel like too much, this may not be the right climb – and that’s okay.

Goal of This Role

The Director of Marketing owns the strategy, vision, and performance of Lucid Bots’ marketing function — across brand, demand generation, events, product marketing, and digital. You’ll define how we show up in the market, build the team and systems to execute at scale, and make marketing a measurable driver of pipeline and revenue.

This is a strategic leadership role. You’ll set the playbook, build the people, and drive alignment across Sales, Product, and Engineering. You’ll also know when to roll up your sleeves — because at our stage, the plan doesn’t run itself.

You’ll inherit a talented marketing team on day one. Your job is to get to know them, sharpen the operating cadence, and bring on the additional talent needed to match where the company is headed post–Series B. This is a rare chance to both lead an existing team and design the function that scales with us.

We’re looking for someone who has scaled B2B marketing for complex hardware + software products, knows how to turn technical differentiation into market-winning positioning, and brings equal strength in digital strategy and high-impact live experiences. If you get energy from building functions, not just running them, this is your climb.

Who You Are

• You’ve spent 8–12+ years in B2B marketing with increasing strategic and leadership scope — ideally in industrial tech, robotics, or hardware + SaaS
• 4 years of direct people management experience — you’ve led, coached, and developed marketers, and you’re excited to both inherit a team and make the critical hires that take it to the next level
• You’ve owned marketing strategy tied to real pipeline and revenue outcomes — not just top-of-funnel activity
• You’ve built and led trade show, industry event, or experiential marketing programs at scale, and you know how to turn a live demo into pipeline
• You’re strong in funnel economics, attribution, and budget planning — you make decisions with data
• You partner well with Sales leadership and treat the Sales-Marketing relationship as one team, not two
• You can translate technical differentiation into buyer language — and you know the difference between talking about the product and talking about the problem
• You’re comfortable at the pace and ambiguity of an early-stage company, and you bring both strategic depth and builder energy

Bonus if you have:

• Experience building a marketing function in a growth-stage hardware + software company
• Background in robotics, automation, aerospace, construction tech, or industrial equipment
• Experience leading live hardware demonstrations or experiential activations for technical or industrial audiences
• Familiarity with long sales cycles and enterprise / commercial buyers

Why Join Lucid Bots?

• Work directly with the founder of a fast-growing, venture-backed robotics startup.
• Be part of a team solving real-world problems with frontier technology.
• Get a front-row seat to fundraising, company building, and startup strategy at scale.
• Learn more in one year than most people do in five—this is a career accelerant.
• Help support the culture, pace, and systems of a company scaling fast and building things that matter.

Benefits:

• Health, dental, and vision insurance
• 3% retirement match
• 15 days of paid time off (PTO)
• 3 sick days 
• 11 paid holidays, with 3 of those being floating holidays
• Employee stock option plan

Additional Notes

Charlotte, NC preferred — our HQ is here, most of the team is here, and a lot of what marketing does lives in the building (demos, events, cross-functional work with Engineering and Product). Remote is possible for the right candidate who’s willing to travel to Charlotte regularly and be on-site for launches, offsites, and major events.

We’d Love to Hear from You!

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