Editorial Manager

As an Editorial Manager (Copywriting Manager), you will play a crucial role in leading and overseeing all aspects of copywriting within our organization. Your primary responsibility will be to ensure the creation of compelling, clear, and brand-aligned content across various channels. You will manage a team of copywriters, collaborate closely with brief writers, designers, and external agency partners to uphold high standards of quality and consistency in messaging. This role requires a blend of creative prowess, strategic thinking, and strong leadership skills.

What You Will Do:

Team Leadership and Management:

• Lead and manage a team of copywriters, providing guidance, feedback, and mentorship.
• Set clear goals and objectives for the team and how to evolve the work.
• Foster a collaborative and creative work environment that encourages innovation and continuous improvement.

Content Strategy and Execution:

• Develop and execute content strategies for large-scale campaigns.
• Oversee the creation of compelling copy for various channels, including digital platforms, print materials, advertisements, email campaigns, social media, and more.
• Ensure all copy is accurate, engaging, and adheres to brand voice, style guidelines, and SEO best practices.

Cross-functional Collaboration:

• Work closely with brief writers to understand project requirements and objectives.
• Collaborate with agency partners on campaign ideation and planning, offering copywriting expertise to enhance messaging effectiveness and campaign success.
• Build strong relationships with partners in .com, internal communications and PR to drive consistent voice for the brand.

Quality Assurance and Creative Direction:

• Conduct thorough reviews and edits to ensure high-quality, error-free copy that meets project objectives and deadlines.
• Implement processes for content review and approval, ensuring compliance with legal and regulatory standards when necessary.
• Analyze the performance of copywriting efforts using relevant metrics and optimize content based on insights and feedback.

Industry Knowledge and Trends:

• Stay updated on industry trends, emerging technologies, and best practices in copywriting and content marketing.
• Share insights and knowledge with the team to drive continuous improvement and innovation in content development.

Required Qualifications

• Bachelor’s Degree Marketing, English, Journalism, Communications, or related field and 5-7 Years Professional writing experience
• Experience managing direct reports
• 5-7 Years Online content creation and management experience
• 5-7 Years Creative, Editorial, or Content Marketing experience

Preferred Qualifications

• Fluent in Spanish
• Retail experience
• Familiarity with keyword placement and SEO

About Lowe’s

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

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