Director of Client Strategy

About Cooth:

At Cooth, we believe in the intersection of strategy & creativity to powerfully connect and inspire. Our consulting-meets-creative firm specializes in delivering exceptional growth, marketing, and branding solutions that leave a lasting impact.

We take pride in our innovative approach, commitment to excellence, and client-first mentality. As we continue to grow, we’re looking for an experienced and visionary Director of Client Growth to lead our client growth department.

Role Overview:

The Director of Client Growth is responsible for overseeing the strategic direction, operational excellence, and team leadership of our client growth department.

This position manages other team members (currently contractors) at the manager level or below within the department, ensuring our firm delivers exceptional results across all growth-focused client accounts and consistently exceeds client expectations. We intend to expand this department with FT employees as we achieve departmental KPIs and increase revenue streams, so you will have the opportunity to build your full-time team along with the Co-Founders.

You will serve as both a strategic leader internally and a senior advisor to our clients who require ongoing growth marketing strategies to drive revenue in their specific industry. Strategic planning will span across paid media, content, digital presence, sales enablement, and performance analytics.

Your ability to think strategically, lead with vision, and drive measurable growth outcomes will be key to scaling our growth services and maintaining the exceptional quality that defines Cooth.

Location: Remote (company HQ in Charlotte)

Salary: $100,000 – $110,000 per year

Additional Compensation: Performance bonuses (client profitability goals, client retainment goals), net-new business sourcing (your introduction to Cooth – 5% of first engagement – this does not apply to Cooth-sourced accounts), retirement match program: 100% of 1%, 50% of the next 6%.

Key Responsibilities

Strategic Leadership & Department Oversight:

Lead the client growth department, overseeing current contractors and future full-time team members that will report to you
Set the strategic vision and standards for client growth management across the firm
Develop and implement processes, frameworks, and best practices that ensure consistency and excellence across all growth-focused client accounts
Monitor account health across the entire portfolio, identifying risks, opportunities, and areas for improvement
Conduct regular performance reviews and coaching sessions with direct reports to drive professional development and accountability
Establish and track department KPIs, including client satisfaction, retention rates, campaign performance, and team performance metrics
Collaborate with Cooth’s founders to align client growth strategy with overall business objectives and growth plans

Team Development & Leadership:

Recruit, onboard, train, and develop Growth Account Managers and client growth team members
Create a culture of excellence, data-driven thinking, and client-first mentality within the department
Lead regular team meetings to share best practices, address challenges, and foster collaboration
Provide mentorship and coaching to help team members advance their strategic thinking and growth marketing capabilities
Manage workload distribution and resourcing across the team to ensure optimal performance and prevent burnout
Model the “Cooth Way” and ensure all team members uphold company values and standards

Client Relationship Excellence:

Oversee high-level strategic relationships with Cooth’s most complex or highest-value growth accounts
Step in as senior advisor on challenging client situations, helping to navigate complex issues and strengthen relationships
Ensure all clients receive proactive growth guidance and that account teams are thinking three steps ahead
Implement systems to regularly gather client feedback and drive continuous improvement in client experience
Review and approve major growth strategies, proposals, and presentations before they go to clients
Identify patterns across client accounts that inform broader recommendations for Cooth’s growth service offerings

Growth Services Execution & Oversight:

Lead and oversee the delivery of paid advertising strategies across relevant platforms (LinkedIn, Google, Meta, etc.), ensuring campaigns are optimized for performance and aligned with client goals
Develop and manage thought leadership programs that position clients as credible, visible experts in their industries
Build and maintain sales enablement materials that support client business development efforts, including decks, one-pagers, and content libraries
Oversee GEO and SEO strategies that improve client discoverability in both traditional and AI-driven search environments
Manage or supervise web maintenance and landing page development efforts that support conversion and growth objectives
Supervise HubSpot and other CRM platforms to support client pipeline management, reporting, and lead nurturing workflows
Oversee the creation and quality of marketing assets that support client campaigns and growth initiatives
Build robust analytics frameworks to track, interpret, and report on growth performance across all client accounts
Support client participation in conferences and industry events, including content preparation, booth presence strategy, and post-event follow-through
Oversee newsletter strategy and execution for clients, ensuring consistent voice, valuable content, and measurable engagement
Develop and deliver market benchmarks and performance reporting that contextualize client results against industry standards
Monitor and synthesize market trends across client industries to proactively inform growth strategies and recommendations

Quality Assurance & Standards:

Maintain oversight of all client deliverables, ensuring they meet Cooth’s standards for strategic thinking, creative quality, and execution
Conduct spot-checks and quality reviews across accounts to ensure consistency and excellence
Establish clear quality benchmarks and hold the team accountable to those standards
Intervene when work does not meet expectations, coaching team members on how to elevate quality
Ensure project management practices are tight, timelines are realistic, and internal systems (e.g., Teamwork) are utilized effectively across all accounts

Strategic Growth & Business Development:

Identify up-sell and expansion opportunities across the client portfolio
Partner with founders on complex new business proposals and high-value pitches
Lead presentations to prospective clients for growth accounts with performance-based bonus opportunities
Analyze client trends and market insights to inform Cooth’s service development and positioning
Support business development efforts through conferences, networking, thought leadership, and industry presence
Contribute strategic insights to Cooth’s marketing efforts and brand elevation

Reporting & Performance Analysis:

Oversee department-wide reporting on client progress, campaign performance, and ROI
Analyze data across accounts to identify trends, opportunities, and areas for strategic improvement
Present regular updates to founders on department performance, client health, and growth opportunities
Ensure all account managers are delivering customized, insightful reports to their clients consistently
Use data and insights to drive decision-making and continuous improvement across the department

Process & Operations Management:

Continuously refine and optimize client onboarding, project management, and communication processes
Ensure proper documentation and knowledge management across all client accounts
Manage escalations effectively and implement lessons learned to prevent future issues
Oversee contractor management and integration to ensure seamless delivery across accounts
Drive efficiency improvements that allow the team to scale without sacrificing quality

Qualifications

Required:

7+ years of experience in growth marketing, digital strategy, account management, or consulting roles
3+ years of people management experience, including coaching and developing managers
Proven track record of managing complex client relationships and driving measurable growth outcomes
Strong strategic thinking abilities with experience advising senior executives (Founders, CXOs, Marketing leads)
Hands-on experience with paid advertising platforms (Google Ads, LinkedIn, Meta, etc.)
Proficiency with HubSpot or comparable CRM platforms
Working knowledge of SEO/GEO principles and digital content strategy
Excellent project management skills and ability to oversee multiple accounts simultaneously
Outstanding communication skills, both written and verbal, with exceptional attention to detail
Experience building and implementing processes and frameworks that drive consistency and excellence
Strong analytical skills with experience in reporting, metrics tracking, and data-driven decision making
Experience with project management tools (Teamwork, Asana, or similar platforms)
Comfortable working in a fast-paced, dynamic environment with changing priorities

Preferred:

Background in B2B marketing, growth strategy, or demand generation consulting
Experience in a fast-paced creative agency or consulting environment
Track record of identifying and closing up-sell opportunities
Experience with remote team management and distributed team collaboration
Familiarity with web analytics tools (Google Analytics, HubSpot reporting, etc.)
Experience developing or overseeing thought leadership and content programs
Familiarity with conference marketing and event-based lead generation

What Makes You Successful in This Role:

Growth-Obsessed Leadership: You understand what moves the needle and can translate that into clear strategies and team direction
High Standards: You refuse to settle for “good enough” and inspire your team to deliver exceptional work
Proactive Mindset: You anticipate needs before they arise and coach your team to do the same
Empowering Leader: You develop others, delegate effectively, and create space for your team to grow and excel
Data-Driven Strategist: You dig into performance data to understand what’s working, what isn’t, and what to do next
Detail-Oriented: Despite your strategic focus, you maintain strong attention to detail and operational excellence
Positive Communicator: You lead with positivity, viewing challenges as growth opportunities
Client-First Mentality: You embody and instill a genuine commitment to client success and delight
Adaptable: You thrive in ambiguity and can pivot quickly while maintaining team stability and focus

What We Offer:

Salary with performance-based bonuses
New business sourcing bonuses for net new introductions that come from you (5% of first engagement)
Unlimited vacation
- Offices are closed on bank holidays and the days between Christmas Eve & New Year’s Day
Remote work flexibility
Health insurance, subsidized at 75% for one individual
Retirement match (100% of 1%, 50% of 2-6%) with a three-month waiting period and a two-year vesting period
Office set-up supplies as needed
Opportunities to attend Conferences representing Cooth
Opportunity to shape the client strategy function at a growing firm
Collaborative, creative work environment with supportive founders
Professional development and growth opportunities
The chance to work with diverse, exciting clients across industries