Marketing Specialist, Onsite & Paid Media

Job Overview

This is a hybrid position. You will be expected to come into the Charlotte office 3 days per week. 

As the Marketing Specialist, you’ll help plan, execute, and optimize marketing campaigns across our network of websites. This role supports both onsite experiences and paid media campaigns, collaborating closely with the Director of Onsite Marketing and the Paid Media Manager.

You’ll assist in campaign setup, targeting, testing, and reporting while gaining exposure to leading marketing tools including Piano, HubSpot, Google Ads, Meta, and LinkedIn.

This is a hands-on role ideal for someone who’s analytical, organized, and passionate about marketing technology and customer engagement.

Job Responsibilities

• Execute onsite marketing campaigns promoting newsletters, memberships, and other products.
• Support paid search and paid social campaign setup, optimization, and reporting.
• Build and maintain dynamic audience lists using HubSpot, Piano, and other CRM tools.
• Write, QA, and launch marketing campaigns across multiple channels (onsite, social, search).
• Pull and analyze performance data; surface insights to improve campaign efficiency.
• Collaborate with Product, Design, and Editorial teams on new feature and benefit launches.
• Conduct A/B tests to improve onsite conversion rates and report on findings.
• Monitor customer feedback and trends to inform personalization and segmentation strategies.
• Stay current on best practices in digital marketing, analytics, and compliance.

Skills & Experience

• 1–3 years of experience in digital marketing, CRM, or paid media.
• Basic understanding of lifecycle marketing, audience segmentation, and KPI tracking.
• Experience with tools such as HubSpot, Google Ads, Meta Ads Manager, or similar platforms.
• Strong attention to detail and ability to manage multiple priorities.
• Analytical mindset with comfort in pulling reports and identifying key takeaways.
• Excellent written and verbal communication skills.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.

Additional Job Information

The well-being of our employees is paramount. For that reason, ACBJ offers a variety of rich and competitive benefits including bundled health, dental and vision plans designed to meet our employees’ needs. We also provide programs to support mental health and wellness and a generous time-off policy in support of taking the time needed to recharge.

Here are just a few of our programs:

* Paid Parental Leave
* 401K Plan with Employer Match
* Flexible Spending Accounts
* Employee Assistance Program
* Multiple Employee Dependent Scholarship Programs
* Commuter Flexible Spending
* Lifestyle Programs (Including incentives for healthy habits)
* Medical Infertility Services
* Corporate discount programs
* Employee Recognition/Service Awards
* And so much more!

(Benefits coverage indicated above may be based on employee participation in benefit programs and eligibility)

Salary Range

TBD

Compliance Statement

This Company is an Equal Opportunity Employer. The Company considers applicants for all positions without regard to race, color, religion, national origin, gender, age, marital status, disability, veteran status, sexual orientation, genetic information or any other characteristic protected by applicable city, state or federal law.