Media Buying Manager

Lead, Innovate, and Shape the Future of Media Campaigns with Us!

We’re seeking a mid-level Paid Media Buyer with expertise in paid social and retail media networks (RMNs) to join our agency’s performance media team. In this role, you’ll manage and optimize paid campaigns for a diverse mix of clients across industries, including CPG, DTC, healthcare, financial services, technology, and tourism.

As a key player on a cross-functional team, you’ll bring data-driven strategy and flawless execution to help our clients grow across various digital ecosystems. This is an excellent opportunity for someone who thrives in a fast-paced, collaborative agency environment and enjoys applying platform knowledge to solve unique client challenges across different verticals.

Let us introduce ourselves:

Introducing The Brandon Agency: Fully integrated. Digital first. Data driven. As the largest independent agency in the Carolinas built for today’s digital world, we offer in-house solutions from brand strategy to world-class video and content production, e-commerce infrastructure, full-stack website capabilities, social media management, public relations, and full-service paid media.

Specializing in diverse categories including CPG, B2B, Financial, Healthcare, Utilities, Telcom, Real Estate, Lifestyle Apparel, Outdoor Leisure, and Resort Travel, we’ve earned recognition as one of the most creatively awarded agencies in the Carolinas, with accolades including features in prestigious awards such as the Nationals Addys, Emmys, Graphis, and more.

We’ve been recognized as a “Best Place to Work” for seven consecutive years, fostering a culture of creativity and excellence, and empowering our team members to excel and innovate.

Join us and be part of a passionate team dedicated to making a lasting impact in the marketing industry.

Become part of a team that values:

• Fostering strong client connections
• Delivering exceptional service
• Creative and solution-oriented thinking
• Shared commitment to client success

What you’ll do as Associate Media Buying Manager:

Media Strategy, Planning & Execution

• Develop and activate strategic paid media plans across paid social platforms (Meta, TikTok, LinkedIn, Pinterest, etc.) and retail media networks (Walmart Connect, Instacart, etc.).
• Tailor media strategies to meet vertical-specific goals such as conversions, lead generation, brand awareness, and omni-channel sales lift.

Campaign Optimization & Management

• Monitor performance and pacing daily to ensure campaigns meet defined KPIs (ROAS, CPA, CVR, CTR, etc.).
• Make informed adjustments to bids, budgets, audiences, and creative to improve results.

Client Collaboration & Support

• Serve as the paid social and RMN SME across assigned accounts, providing strategic guidance and proactive communication.
• Prepare and present performance insights to cross-functional teams and clients across a range of industries, deriving insights and tailoring performance narratives to their unique business goals.

Reporting & Analytics

• Create and deliver clear, actionable reports supported by performance data and audience insights.
• Partner with analytics and web teams to ensure accurate tracking and attribution across platforms and client ecosystems.

Innovation & Platform Growth

• Keep up with evolving best practices, platform updates, and emerging media opportunities.
• Contribute to the agency’s internal knowledge-sharing efforts and develop POVs on new tools and trends relevant to our clients’ industries.

Knowledge and skills required for the position are:

Qualifications

• 2-4 years of hands-on paid media experience in an agency or multi-client environment.
• Proven ability to manage and optimize campaigns across paid social and at least one RMN platform.
• Experience supporting campaigns in multiple verticals-ideally with at least 3 of the following: CPG, DTC/eCommerce, healthcare, finance, tech, tourism.
• Comfortable managing a wide range of monthly ad budgets.
• Excellent communication skills, especially when translating performance data into actionable recommendations for clients.
• Strong attention to detail and the ability to manage multiple accounts and priorities at once.

Preferred Skills

• Familiarity with industry compliance standards (e.g., HIPAA for healthcare, FINRA for finance) is a plus.
• Working knowledge of Google Analytics (GA4), Looker Studio/Whatagraph, and campaign tracking frameworks.
• Strong Excel/Google Sheets and Google Slides skills
• Client-facing experience

The Brandon Agency offers a competitive benefits package, including top-tier insurance, flexible PTO, and a 401k match. Join a team that values innovation, collaboration, and making a real impact. Apply Now!

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