Senior Marketing Director, AI Content

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.

Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates’ physical, emotional, and financial wellness through affordable, competitive and flexible benefits.

We value the unique perspectives individuals bring from all backgrounds and career paths – whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve.

Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs.

At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!

Job Description:

This job is responsible to lead and direct work across the team and develop and deliver the overall marketing strategy for a portfolio of programs/products/processes.

Key responsibilities include using data to make strategic marketing program decisions, building partnerships across the enterprise to drive priorities and project direction, making complex decisions delivering notable impact at the division level, and demonstrating return on investment. Job expectations include identifying risks, tracking to budgets/scope of work, defining/prioritizing solutions and deploying required resources.

Content is at the core of Bank of America’s business approach, with high regard and demand for content programming across the company. The Content Marketing Center of Excellence supports across lines of business in delivering best-in-class content marketing programs. As Bank of America accelerates its transformation through AI, the Content Marketing Center of Excellence is seeking an AI Content Strategy & Enablement Lead to help define how content strategy, content marketing, and content experiences evolve in an increasingly AI-powered landscape while also serving as the Content Strategy Lead for the Consumer line of business.

This role requires a strong content strategist with practical AI experience and a deep understanding of how large language models, evolving discovery behaviors, and changing customer expectations are reshaping content marketing. The successful candidate will help modernize content strategy and operations through AI-enabled approaches, develop scalable frameworks and best practices, and help guide how the organization adapts its content marketing practices for an AI-driven world. The ideal candidate is a strategic thinker, AI early adopter, and hands-on operator who can navigate ambiguity, influence stakeholders, and drive execution within a complex, matrixed organization.

AI-Powered Content Strategy & Enablement:

• Drive advancements in content strategy, development, and optimization through the thoughtful application of AI and human expertise.
• Define how content strategy should evolve as customers increasingly engage with AI-powered experiences, conversational interfaces and emerging forms of content discovery.
• Partner across teams including Digital, SEO, Marketing Strategy, Social, Analytics and more to connect content strategy with broader customer and digital experiences.
• Help shape how content and product experiences work together to create seamless customer journeys.
• Identify opportunities to modernize content planning, creation, optimization, distribution, and measurement through AI-enabled workflows.
• Develop scalable frameworks, playbooks, templates, modular content approaches, and ways of working that help teams effectively apply AI within content marketing.
• Help shape and advance the organization’s approach to content marketing in an AI-driven environment, identifying opportunities to scale successful practices, connect efforts across teams, and accelerate adoption of new ways of working.
• Connect AI-related content efforts across lines of business, sharing learnings and identifying opportunities for greater consistency, efficiency, and impact.
• See around corners and define the CMCOE approach in a world of AI and LLMs, translating insights into actionable recommendations and content strategies.
• Use data and AI-enabled analysis to better understand content performance and identify opportunities to improve engagement and business outcomes.

Consumer Content Strategy:

• Serve as the Content Strategy Lead for the Consumer line of business, translating business priorities into content programs that support business objectives.
• Identify opportunities to embed content within key business initiatives, customer journeys, product experiences, and digital experiences.
• Use audience insights, performance data, and emerging trends to shape strategy, improve effectiveness, and identify where content drives measurable business impact.
• Synthesize business priorities into actionable content plans and drive alignment across stakeholders.
• Operationalize content initiatives from strategy through delivery, ensuring consistency, quality, and speed to market.
• Drive stakeholder alignment and execution across a complex matrixed environment.

Required Qualifications:

• Turns ambiguity into action by stepping into undefined spaces, creating clarity, and building scalable strategies and frameworks from idea to implementation in matrixed environments
• Naturally curious and forward-looking with a passion for emerging technologies, evolving customer behavior, and the future of content marketing.
• 10+ years of experience in content marketing
• Strong content strategist with demonstrated experience translating business objectives, audience insights, and market trends into impactful content programs.
• Practical experience applying AI and LLMs to content planning, creation, optimization, research, and workflow improvement.
• Understanding of how AI, LLMs, evolving search behaviors, and emerging discovery experiences are reshaping content marketing and customer expectations.
• Experience using data, audience insights, and performance metrics to inform strategy and drive business outcomes.
• Experience developing content strategies across multiple channels and formats, including digital experiences, video, social, and emerging platforms.
• Success working in highly regulated environments and navigating complex stakeholder landscapes.
• Strong communication, presentation, and stakeholder management skills, with the ability to influence senior leaders and drive alignment across a matrixed organization.
• Demonstrated expertise using PowerPoint to communicate strategies, recommendations, and performance insights.

Skills:

• Collaboration
• Customer and Client Focus
• Decision Making
• Product Marketing and Branding
• Strategic Thinking
• Adaptability
• Analytical Thinking
• Digital Marketing
• Oral Communications
• Relationship Building
• Active Listening
• Business Acumen
• Coaching
• Leadership Development
• Performance Management

Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent

Pay Range:

$124,600.00 – $184,600.00 annualized salary, offers to be determined based on experience, education and skill set.

This role is also eligible to participate in the annual discretionary plan. Employees are eligible for an annual discretionary award based on their overall individual performance results and behaviors, the performance and contributions of their line of business and/or group; and the overall success of the Company.

Benefits

This role is currently benefits eligible. We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve

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