Associate Manager, Media Planning & Strategy

Your Impact:

The Lowe’s Media Network Custom Associate Manager, Media Planning & Strategy is an important member of the Lowe’s Media Network (LMN) Monetization Strategy & Integrated Planning team. This role will be responsible for the development of multi-channel (onsite, offsite) brand & agency approved media plans aligned to client KPIs and category relevant performance recommendations. They will oversee the development of the Go To Market (GTM) roll-out of incremental programming packages and LMN offerings. In accomplishing these responsibilities, the Associate Manager, Media Planning & Strategy will partner closely with the Director of Monetization Strategy & Integrated Planning, the Manager Media Planning & Strategy in addition to Client Services and Ad Operations in producing high quality programming that meets client KPIs and advances investments based on performance.

What you will do:

• Supports Manager by providing key analysis, insights and trends inclusive of client facing analysis of the media plan.
• Creates recommendations for the Manager on targeting, geography, scheduling, support level and budget for the media plan.
• Contributes to the development of budget allocations across media, media mix scenarios, resulting in strategic and effective media plans.
• Completes media plans final inventory checks and assisting ad operations in audience activation when necessary.
• Engages in campaign maintenance & optimization ensuring quality control and adherence to overall media plan objectives based on client commitment.
• Communicates the media objectives, strategies and executional guidelines to the ad operations team ensuring alignment.
• Cross collaborates with LMN (client services, ops & insights) in addition to brand marketing/enterprise media planning in the execution of harmonized programming.
• Prepares & presents plans and supporting performance documentation to the client brand group, with assistance where necessary from Media, sales and analytics leadership.
• Manages GTM readiness through demand scoping with client services team, reviewing calendar alignment with events teams, programming/product specs, pricing in partnership with yield manager, pitch materials, reporting and tech dependencies – for new LMN monetization packages and channel roll-outs.
• Manages and monitors performance against revenue goals and partner with client services team to source demand.
• Individual Contributor

Required Qualifications:

• Bachelor’s Degree Marketing, Finance, Analytics and 5-7 years’ experience in Marketing
• 3-5 years’ experience in digital marketing, performance marketing, or marketing strategy, marketing analytics or related field
• 3-5 years’ experience in full funnel Media Strategy and/or Planning in CPG or specialty commerce with exposure to broader marketing strategy
• 1-2 years’ experience presenting to or working with CPG, D2C, or specialty commerce brands

Preferred Qualifications:

• 1-2 tears Digital Marketing Analytics
• 1-2 years Campaign Management & Media Operations
• IAB Digital Media Buying and Planning Certification
• Google Analytics Certification
• Trade Desk Certified: Data Driven Planning

About Lowe’s:

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.

Pay Range: $81,200.00 – $135,400.00 annually

Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit our benefits page.

Lowe’s hourly remote associates cannot reside in Alaska, California or Hawaii. Lowe’s salaried remote associates cannot reside in Alaska or Hawaii.

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Qualified applicants with arrest or conviction records will be considered for Employment in accordance with applicable laws, including the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act.

Lowe’s believes that conviction records may have a direct, adverse, and negative relationship to the following job duties: accessing company property, assets, information and products; partnering, supervising, and regularly working with other Lowe’s employees; and adhering to and monitoring compliance and safety guidelines. 

Apply for this job