The Marketing Manager at the Whitewater Center (Whitewater) oversees the communication of the Whitewater brand across a variety of platforms and leads the marketing team on a day-to-day basis to engage the public. This position is responsible for the planning, execution and analysis of Whitewater’s marketing strategy and positioning within the outdoor and hospitality industries. The Marketing Manager and the broader marketing team is also responsible for supporting all internal Whitewater teams in the execution of brand and communication needs across all locations and business units. The Marketing Manager is an on-site, full-time, benefits eligible position and reports to the Brand Director.
Responsibilities
Team Leadership & Strategy
- Direct management of the internal marketing team to deliver a consistent and high-quality brand message centered around engaging the outdoor lifestyle.
- Relationship development with third party service providers and vendors to execute marketing projects and campaigns.
- Develop the future creative and communication strategy on behalf of the organization in conjunction with the marketing team and senior management.
Research & Analysis
- Develop an ongoing and intimate knowledge of the outdoor industry and Whitewater experiences to ensure that all marketing efforts are aligned with the outdoor lifestyle and the Whitewater brand.
- Proactively research and analyze opportunities for brand awareness across a variety of platforms to engage the organization’s target markets.
- Create trackable and data driven recaps and reports for all marketing efforts.
- Gather and analyze data for reporting on consumer behavior data and identify key performance metrics.
Project Management & Advertising
- Source, analyze and recommend marketing opportunities across a variety of mediums to promote Whitewater’s programming, products, and services.
- Identify, purchase, and execute all paid media opportunities on behalf of the Whitewater brand in conjunction with the marketing team.
- Drive the planning and execution of marketing deliverables to ensure on-time execution and alignment with brand standards.
Creative & Digital
- Work with external creatives to produce inspiring and relevant content centered around the outdoors including short films, written stories, photography collections, journals and other forms of inspirational content.
- Oversight of all Whitewater digital assets including websites, social media, e-commerce and other platforms.
- Perform continuous analysis on Whitewater’s audience and digital communication mix, including acquisitions and behaviors, across all platforms.
- Other duties as assigned.
Requirements
- Bachelor’s degree in Marketing, Business, or related discipline.
- 6+ years relevant marketing experience.
- Experience managing internal teams and third part service providers to execute campaigns.
- Intellectual curiosity and an aptitude for critical analysis.
- Efficient and effective written and verbal communication skills.
- Flexibility to work evenings, weekends, holidays, and during Whitewater events as needed.
Preferred Qualifications
- Knowledge of social media platforms, HTML, CSS, WordPress, and the Adobe Creative Suite.
Physical Demands
- Must be able to work outdoors for sustained periods of time in all weather and environmental conditions.
- Must be able to lift and carry at least 50 pounds.
- Must be able to bend, stand, lean, and kneel on a regular basis and for sustained periods of time.
- Must be able to safely self-transport over uneven terrain or in a confined space.
- Must be able to work in shared spaces with other employees and customers.
- All positions as Whitewater require employees to report and work onsite at Whitewater locations.
Benefits
- Access to the Whitewater Center’s pass activities
- Staff discount program and pro deals
- Medical, Dental, Vision, FSA
- 401(k)
- Paid Time Off
Overview of Department
Marketing, Finance, and Human Resources professionals work to advance Whitewater’s mission, cultural goals, and brand communication. These positions support all employees and facilitate guest touchpoints both on-site and externally.
Working at Whitewater
Whitewater’s mission is rooted in the belief that we all share a genetic code that compels us to play outside and share these experiences with others. This mission is accomplished through promoting access and opportunities to play outside and bring people together. Our approach is simple: Make it compelling and easy to engage with nature and invite others to join.
Legal Disclosures
The Whitewater Center provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, the Whitewater Center complies with applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment including recruitment, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
NOTICE: Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States. The Whitewater Center is an employer that participates in the E-Verify program.
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