Public Relations Manager, Sports and Entertainment

Ally and Your Career

Ally Financial only succeeds when its people do – and that’s more than some cliché people put on job postings. We live this stuff! We see our people as, well, people – with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too?

Work Schedule: Ally designates roles as (1) fully on-site, (2) hybrid, or (3) fully remote. Hybrid roles are generally expected to be in the office a certain number of days per week as indicated by your manager. Your hiring manager will discuss this role’s specific work requirements with you during the hiring process. All work requirements are subject to change at any time based on leader discretion and/or business need.

This role will have a hybrid schedule.

The Opportunity

Ally is seeking a passionate public relations professional to join its blossoming external communications team at the manager level. In this role, you will be responsible for utilizing earned media in a purposeful, disruptive, and relevant manner. This role will support the Sports & Entertainment team. To be successful in this role, you should be able to develop, manage, and execute progressive external communications strategies, as well as maintain a strong network of media contacts that can be leveraged to positively increase Ally’s share of voice.

At this time, Ally will not sponsor a new applicant for employment authorization for this position.

The Work Itself

• Develop and implement proactive external communications strategies that support the larger goals of Ally’s existing sponsorship portfolio
• Create strategic and tactical communications, including plans, press releases, media materials, media pitches, and messaging to support key business initiatives
• Build and cultivate strong relationships with client groups and key subject matter experts to enhance the development of appropriate messages and communications
• Build and sustain productive relationships with key sports business, consumer, and trade publications consistent with Ally’s target demographics and respond to inquiries from the press regarding the business
• Manage external events and work with partners to ensure high standards and excellent quality is delivered in terms of content, environment and logistics
• Collaborate with broader marketing team, business partners and agencies to enhance initiatives
• Analyze results of key initiatives and propose recommendations to achieve goals
• Contribute to the effectiveness of the Marketing and PR function, including participating in general departmental deliverables and forums and implementing best practices from the team

The Skills You Bring

• Bachelor’s degree in public relations, marketing, journalism, or related field preferred
• 5+ years of experience in Public Relations required
• In-depth knowledge of the sports, entertainment, and lifestyle media landscape required
• Sound judgement and extensive media relations experience required
• Crisis communication experience
• Experience using PR tools and services, such as Cision, MuckRack and Meltwater
• Outstanding written and verbal communication skills
• Keen attention to detail
• Knowledge of sports industry trends
• Ability to work effectively in a fast-paced environment, managing multiple projects at a time
• Excellent computer skills; proficient in Microsoft Office Suite
• Social media knowledge
• Strong work-ethic and desire for continual learning

How We’ll Have Your Back

Ally’s compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. Our Total Rewards program includes industry-leading compensation and benefits plus additional incentives that are designed to meet your needs and those of your family so you can get the most out of your career and your life, including:

• Time Away: 11 paid holidays, 20 paid time off days, and 8 hours of volunteer time off, yearly (paid time off is prorated based on start date) 
• Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan pay downs and 529 educational save up assistance programs, tuition reimbursement, employee stock purchase plan, and financial learning center and financial coach access.
• Supporting your Health & Well-being: flexible health and insurance options including medical, dental and vision, employee, spouse and child life insurance, short- and long-term disability, pre-tax Health Savings Account with employer contributions, Healthcare FSA, critical illness, accident & hospital indemnity insurance, and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.
• Building a Family: adoption, surrogacy and fertility assistance as well as paid parental and caregiver leave, Dependent Day Care FSA back-up child and adult/elder care days and childcare discounts.
• Work-Life Integration: other benefits including Mentally Fit Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.
• Other compensations: depending on the role for which you are considered, you may be eligible for travel allowances, relocation assistance, a signing bonus and/or equity.
• To view more detailed information about Ally’s Total Rewards, please visit this link: https://www.ally.com/content/dam/pdf/corporate/ally-total-rewards-snapshot.pdf

Who We Are:

Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on “Doing it Right” and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit www.ally.com.

Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.

We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at work@ally.com. Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.

Base Pay Range: $90,000 – $150,000 USD

An individual’s position in the range is determined by the specific role, the scope and responsibilities of the role, work experience, education, certification(s), training, and additional qualifications. We review internal pay, the competitive market, and business environment prior to extending an offer. 

Incentive Compensation: This position is eligible to participate in our annual incentive plan.

Apply for this job