The Senior Specialist will lead the development and execution of external communications for The Pearl, advancing Advocate Health’s position as a national leader in innovation districts.
Reporting to the Director of Innovation Districts Communications within the Academic, Research & Innovation Districts Communications team, this role will drive earned and owned media strategies that elevate The Pearl’s visibility, amplify its impact and showcase the people, partnerships and progress shaping the district.
You will be responsible for identifying, developing, and delivering compelling stories and integrated campaigns that reflect the scale and ambition of Advocate Health’s innovation districts ecosystem. The Senior Specialist will engage key audiences through thoughtful, strategic communications that strengthen reputation, build awareness and support enterprise priorities—bringing The Pearl’s vision to life through clear, consistent and high-impact storytelling.
Major Responsibilities
- Collaborate with reputation and external communications leadership to develop measurable proactive and reactive external communications tactics and execute the tactics in collaboration with the rest of the external communications team.
- Collaborate with reputation and external communications leadership to recommend and execute tactics that identify and cultivate meaningful recognition opportunities that will reaffirm Advocate Health’s leadership role in areas of differentiation within the health industry, driving the influence of Advocate Health as a key national voice in the industry.
- In collaboration withreputation andexternal communications leadership, create communications plans, oftenas part of integrated marketing campaigns, that support organization and business goals but also protect and enhance the reputation of the Advocate Health and related brands.
- Track and provide recommendations to leadership around emerging trends, potential industryissuesand/or brand reputation risks, developing reactive action plans and responses as needed.
- Identify, draft and execute content creation tactics as part of approved communications plan, including but not limited to, consumer communications, news releases, pitches, blogs, opinion editorials, talking points, annual reports, thought leadership articles, etc.
- Identify and cultivate critical relationships with trade reporters, key local, regional, national media outlets and influencers to facilitate relationship building resulting in positive earned media coverage.
- In collaboration with reputation and external communications leadership, monitor and provide executive summaries and reportsof media related to customers, competitors and the industry.
- Support reputation and external communications team with priority projects, communications plans and tactics as needed based on need within the department.
- In collaboration with reputation and external communications leadership, work cross-functionally to craft communications plans that influence the thinking and behavior of key audiences and thoughtfully promote Advocate Health and its family of brands.
Education Required
- Bachelor’s degree in communications, journalism, public relations, marketing, advertising or other business-related field, or bachelor’s degree combined with relevant experience.
Experience Required
- 5+years of experience in Communications, Marketing, Journalism or other business-related field, including experience recommending and executing comprehensive communications strategies.
Schedule Details/Additional Information
- Position requires candidate to be based in Charlotte, North Carolina.
- Position requires candidate to be at the district 2-3 times per week.
- You will become the subject matter expert about The Pearl and Charlotte, understanding the market and the city.
- A large part of the role will be identifying and executing storytelling opportunities to amplify the tenant, partner experiences and storylines at The Pearl. Reputation and Brand guardian protection and amplification
Knowledge, Skills & Abilities Required
- Ability to develop communications and public relations strategies and tactics and effectively communicate recommendations to external communications leadership, under the guidance of external communications leadership
- A flair for creating persuasive content and communicating effectively (and differently) depending on the medium.
- Proactive, independent and takes initiative with consistent follow through.Results oriented.
- Superb communication skills, verbal and written, conductedin a timely manner.
- Superior time management skills, withcapabilityof working with and meeting deadlines.Ability to handle tasks and complete work accurately and within a shorttimeframe.
- Ability to think critically, understand complex concepts, synthesize information, createclarity to support sound decision-making.
- Strategic thinker with an ability toassess complex, competitive issues and situations and to work in a team environment on initiatives that drive business results.
- Thrivesin a fast-paced environment, having a change mindset and comfortable navigating ambiguity.
- Strong communications skills, including presentation creation and delivery, with the ability to inspire and influence others.
- Excellent oral and written communications, executivepresenceand relationship development skills.
- Manage timelines, ensuring efficiency and effectiveness ofcommunicationactivities.
Physical Requirements And Working Conditions
- Position requires some work on weekends and outside of normal business hours.
- Position requires some local, regional and market travel.
Our Commitment to You
Advocate Health offers a comprehensive suite of Total Rewards: benefits and well-being programs, competitive compensation, generous retirement offerings, programs that invest in your career development and so much more – so you can live fully at and away from work, including:
Compensation
$91,832 – $137,800 annually
- Base compensation listed within the listed pay range based on factors such as qualifications, skills, relevant experience, and/or training
- Premium pay such as shift, on call, and more based on a teammate’s job
- Incentive pay for select positions
- Opportunity for annual increases based on performance
Benefits And More
- Paid Time Off programs
- Health and welfare benefits such as medical, dental, vision, life, andShort- and Long-Term Disability
- Flexible Spending Accounts for eligible health care and dependent care expenses
- Family benefits such as adoption assistance and paid parental leave
- Defined contribution retirement plans with employer match and other financial wellness programs
- Educational Assistance Program
About Advocate Health
Advocate Health is the third-largest nonprofit, integrated health system in the United States, created from the combination of Advocate Aurora Health and Atrium Health. Providing care under the names Advocate Health Care in Illinois; Atrium Health in the Carolinas, Georgia and Alabama; and Aurora Health Care in Wisconsin, Advocate Health is a national leader in clinical innovation, health outcomes, consumer experience and value-based care. Headquartered in Charlotte, North Carolina, Advocate Health services nearly 6 million patients and is engaged in hundreds of clinical trials and research studies, with Wake Forest University School of Medicine serving as the academic core of the enterprise. It is nationally recognized for its expertise in cardiology, neurosciences, oncology, pediatrics and rehabilitation, as well as organ transplants, burn treatments and specialized musculoskeletal programs. Advocate Health employs 155,000 teammates across 69 hospitals and over 1,000 care locations, and offers one of the nation’s largest graduate medical education programs with over 2,000 residents and fellows across more than 200 programs. Committed to providing equitable care for all, Advocate Health provides more than $6 billion in annual community benefits.
- Ted
$92K - $138K
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