Digital & Content Specialist

Blackstone Shooting Sports is Charlotte’s premier firearms retailer and shooting range.

We are looking for a detail-oriented eCommerce Catalog & Content Specialist to own our product data across our online store and internal systems.

This role sits at the intersection of content, data integrity, merchandising, and compliance — and is critical to our continued growth in online sales.

Key Responsibilities

Product Content Management: Create, edit, and maintain product listings, descriptions, specifications, images, and attributes to ensure accurate and compelling representation on the website
Inventory & Vendor Feeds: Manage and integrate product data feeds from multiple distributors and vendors, ensuring up-to-date availability, pricing, and descriptions across all channels
Taxonomy and Categorization: Develop and maintain a logical, customer-friendly taxonomy for firearms, ammunition, and accessories that supports efficient search and navigation
Compliance and Accuracy: Ensure all product information adheres to industry standards, legal regulations, and company policies — including ATF requirements and applicable firearms sales regulations
Search Engine Optimization (SEO): Optimize product descriptions and category pages to drive organic traffic and improve product discoverability
Cross-functional Collaboration: Partner with merchandising, marketing, compliance, and customer service teams to ensure consistency and accuracy across all product-related content
On-site Merchandising: Curate and organize collections, promotions, and featured products based on customer interest, seasonality, and inventory levels
Reporting and Analysis: Use analytics tools to monitor product page performance, identify trends, and make data-driven recommendations for content improvements

Requirements

Familiarity with firearms, ammunition, and related products is highly preferred
Strong understanding of eCommerce platforms (BigCommerce, Shopify, Magento, etc.) and product information management (PIM) systems
Knowledge of SEO best practices, taxonomy, and digital merchandising strategies
Detail-oriented with excellent written and verbal communication skills
Ability to work independently and manage multiple priorities in a fast-paced environment

Benefits