Senior Media Manager

Driven Brands is North America’s largest automotive services company with a portfolio of iconic brands including Take 5 Oil Change®, Meineke Car Care Centers®, Maaco®, 1-800-Radiator & A/C®, Auto Glass Now®, and CARSTAR®. Our vision is to fuel the pursuit with the simplest, most convenient, and most reliable car care experience.

Headquartered in Charlotte, NC, Driven Brands is more than a workplace. We’re a launchpad — for careers, for dreams, and for people driven to do great things.

Every day, we fuel the pursuit — for our customers chasing life’s moments, for our franchisees building lasting legacies, and for each other as we grow, lead, and succeed together.

Performance matters. We take pride in it. We own it. We show up for one another and for our communities.

Because at Driven Brands, we’re not just fixing cars. We’re building futures, unlocking potential, and fueling what’s possible — together.

Job Description

The Senior Media Manager will be responsible for the tactical execution, performance monitoring, and operational management of paid media campaigns. This role ensures campaigns launch accurately, run efficiently, and deliver against performance benchmarks.

Working closely with media agencies, analytics, CRM, and website teams, the Senior Media Manager oversees campaign setup, pacing, optimization, and reporting. The role focuses on day-to-day campaign excellence, performance monitoring, and executional quality, while escalating risks and strategic opportunities to the Director of Media. This role is ideal for a media practitioner who can work cross-functionally to connect media data and performance to drive cars per day.

Core Focus Areas

The Senior Media Manager supports the successful implementation of four critical levers of the Take 5 ecosystem:

• Media Campaign Implementation
• Media Data Quality and Accuracy
• Media Processes and Documentation
• Cross-functional Internal and External Collaboration

Key Responsibilities

Campaign Execution & Operations (30%)

• Oversee day-to-day execution with media agencies to ensure campaigns launch accurately and on time
• Manage campaign setup, trafficking, and implementation across paid media platforms
• Conduct quality assurance (QA) on media buys, targeting parameters, tagging, and creative rotations
• Monitor budget pacing and delivery to ensure campaigns remain within spend targets
• Identify and implement in-flight optimizations within established guardrails
• Maintain detailed documentation including media plans, campaign specs, timelines, and learnings

Performance Monitoring (20%)

• Track campaign performance against defined benchmarks and KPIs
• Monitor in-flight results and flag performance trends, risks, and opportunities
• Ensure budget pacing remains within acceptable thresholds (e.g., ±5%)
• Escalate performance issues, optimization opportunities, or operational risks to the Director of Media

Reporting & Insights (20%)

• Develop weekly and monthly performance reporting across campaigns and channels
• Partner with internal analytics team and external agencies to support:
  • Ensure reporting accuracy, completeness, and data quality KPI tracking and dashboard updates
  • Performance insights
  • Test design analysis and readouts

Cross-Functional Collaboration (30%)

• Coordinate with the Website & SEO team on landing page performance, tracking implementation, and traffic quality signals
• Partner with CRM teams on audience segmentation, suppression strategies, and retargeting usage
• Ensure proper tagging, tracking, and audience integration across campaigns
• Maintain strong coordination with internal teams and agency partners to ensure operational alignment

Qualifications

• 4–6+ years of experience in paid media, digital marketing, or media operations
• Experience working with media agencies and digital advertising platforms (Google, Meta, programmatic, etc.)
• Strong understanding of campaign trafficking, tagging, tracking, and performance measurement
• Experience working with analytics teams and performance dashboards
• Ability to manage multiple campaigns, timelines, and operational details simultaneously
• Strong analytical mindset with the ability to translate data into actionable optimizations
• Excellent cross-functional collaboration and communication skills
• High attention to detail and commitment to operational accuracy
• Strong organizational and process orientation with comfort managing approvals and documentation.
• Collaborative, accountable, and energized by execution.

Compensation Range

$76,700.00 – $136,900.00

Base pay offered may vary depending on actual location, job-related knowledge, skills, and experience. Supplemental pay types may include commissions or bonus incentives, depending on the role.

Driven Brands offers a variety of health and wellness benefits including paid time off and holiday pay. Details regarding our benefits can be found here: https://www.drivenbrandsbenefits.com

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