Paid Media Manager

Wells Fargo is seeking a Paid Media Manager to join our dynamic marketing team and drive best-in-class advertising campaigns across major platforms.

In this role, you will support the planning, execution, and optimization of paid campaigns that deliver measurable business impact. You’ll collaborate closely with internal stakeholders and external partners to ensure campaigns align with brand objectives, audience insights, and performance goals.

In This Role, You Will

• Develop data-driven media strategies rooted in business objectives, audience insights, channel dynamics, and marketplace trends.
• Provide strategic analysis to influence go-to-market plans and elevate paid social performance.
• Craft clear, actionable media briefs outlining campaign goals, audience and channel strategies, and testing frameworks to drive learning and optimization.
• Leverage performance data and historical insights to refine strategies, identify growth opportunities, and improve efficiency.
• Foster collaboration across cross-functional teams to ensure alignment and seamless execution of integrated marketing efforts.

Required Qualifications:

• 4+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
• 4+ years of Paid Media experience.

Desired Qualifications:

• 4+ years’ experience in leading media strategies, particularly in video, audio, and digital channels at either a reputable media agency or an in-house media COE.
• Experience thriving in a fast-paced, highly matrixed environment.
• Experience reviewing and understanding analytical results to make business decisions to drive new customers and balance growth via effective media strategies.

Job Expectations:

• This position offers a hybrid work schedule.

Pay Range

$87,000 – $140,000

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities.

Benefits

Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits – Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement

We Value Equal Opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

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