Director of Brand Experience

Driven Brands is North America’s largest automotive services company with a portfolio of iconic brands including Take 5 Oil Change®, Meineke Car Care Centers®, Maaco®, 1-800-Radiator & A/C®, Auto Glass Now®, and CARSTAR®. Our vision is to fuel the pursuit with the simplest, most convenient, and most reliable car care experience.

Headquartered in Charlotte, NC, Driven Brands is more than a workplace. We’re a launchpad — for careers, for dreams, and for people driven to do great things.

Every day, we fuel the pursuit — for our customers chasing life’s moments, for our franchisees building lasting legacies, and for each other as we grow, lead, and succeed together.

Performance matters. We take pride in it. We own it. We show up for one another and for our communities.

Because at Driven Brands, we’re not just fixing cars. We’re building futures, unlocking potential, and fueling what’s possible — together.

Job Description

Driven Brand’s Take 5 Oil Change group is looking for a Driven Director, Visual Merchandising & Brand Experience who wants to make a difference!

This is both a player-and-coach role — equal parts visionary and functional designer — for someone who can think like a brand builder, design like an artist, and execute like an operator.

Reporting to the Chief Marketing Officer and supporting our Take 5 Oil Change segment, this role is responsible for bringing our brand voice to life inside the bay, across our shops, and throughout our customer journey.

This leader will ensure every shop tells the Take 5 story with clarity, simplicity, and humanity. From in-bay signage and service storytelling to pre-opening readiness and retail kits, this role transforms spaces into experiences that connect emotionally and drive conversion.

How You Will Own It

• Bring the Brand to Life Inside the Bay – Own the look, feel, and storytelling across the customer experience — from exterior signage to in-bay communication and service cues that turn a ten-minute oil change into a brand moment.
• Design & Create – Concept, design, and produce in-house creative work including retail signage, POP, promotional kits, and operational communications.
• Grand Opening Readiness – Partner with Real Estate, Construction, and Field Marketing to ensure every new shop opens on-brand, on-time, and fully merchandised.
• Brand Experience Standards – Develop and maintain the Take 5 retail design system: wayfinding, visual hierarchy, typography, and tone that create clarity and confidence for customers.
• Copywriting & Creative Storytelling – Write sharp, brand-right copy that brings our “Fast. Friendly. Simple.” promise to life in a voice that’s approachable, human, and unmistakably Take 5.
• B2B & B2C Creative Partner – Support key internal communications, franchisee toolkits, and partner activations with design and messaging that are clear, engaging, and on-brand.
• Cross-Functional Collaboration – Partner with the Senior Director of Field Marketing and VP of Integrated Marketing to ensure local and national creative align seamlessly.
• Operational Enablement – Build templates, toolkits, and creative playbooks that empower field teams and franchisees to execute with consistency and pride.

What You’ll Bring

• 10+ years of experience in visual merchandising, retail design, or brand experience (multi-unit retail preferred).
• A portfolio that shows both creative excellence and operational practicality — clear, simple, and strategic design that drives action.
• Hands-on design skills in Adobe Creative Suite (Illustrator, Photoshop, InDesign required).
• Proven ability to write smart, engaging copy that reflects brand tone.
• Strong understanding of wayfinding, environmental design, and customer flow in service environments.
• Experience collaborating with field teams, vendors, and agency partners to deliver consistent execution at scale.
• A blend of big-picture creativity and “roll-up-your-sleeves” execution.
• Bachelor’s degree in Design, Marketing, Communications, or related field.

Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, military or veteran status, or any other characteristics protected by law.

Compensation Range

$98,100.00 – $175,100.00

Base pay offered may vary depending on actual location, job-related knowledge, skills, and experience. Supplemental pay types may include commissions or bonus incentives, depending on the role. Driven Brands offers a variety of health and wellness benefits including paid time off and holiday pay. Details regarding our benefits can be found here: https://www.drivenbrandsbenefits.com

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