The Sr. Marketing Campaign Manager will support the development and execution of integrated marketing campaigns and programs across multiple channels such as events, digital, social, paid media, and nurture programs. This person will partner with stakeholders in Marketing Communications, Product Marketing, and Marketing Operations to design and execute integrated marketing campaign strategies while monitoring results based on Key Performance Indicators (KPI’s).
Job Responsibilities
- Campaign Strategy and Execution: Develop, execute, and manage comprehensive multi-channel marketing campaigns, including email, webinars, events, direct mail, and digital. Ensure seamless execution from planning through to completion in a fast-paced environment, aligning with organizational goals to drive repeatable, scalable results while meeting deadlines and campaign objectives.
- Salesforce Proficiency: Utilize Salesforce to build campaign hierarchies, create detailed reports, and develop dashboards that track and analyze campaign performance metrics, ensuring data-driven decision-making.
- Partnership and Trade Association Management: Manage partnerships and joint partner marketing efforts, ensuring alignment with partner objectives to maximize impact. Identify and collaborate with relevant trade associations within your vertical, securing quarterly sponsorships to expand your marketing reach.
- Project and Budget Management: Leverage platforms such as Monday.com for project management, ensuring timely delivery of campaign components. Manage campaign budgets effectively, ensuring optimal resource allocation and maintaining financial accountability.
- Marketing Platform Proficiency: Demonstrate expertise with platforms such as On24 for webinar execution and Marketo for email marketing, landing page buildout, and smartlist segmentation.
- Performance Forecasting and KPI Management: Analyze and forecast the expected performance of planned marketing programs quarterly, with monthly adjustments to align campaign goals with sales targets and overall business objectives. Continuously monitor and optimize key performance indicators (KPIs) to improve campaign effectiveness.
- Revenue Marketing and Pipeline Development: Collaborate closely with Industry Sales Leaders as a trusted Demand Generation partner to develop a healthy pipeline, integrating marketing efforts into the sales pipeline seamlessly. Plan and execute targeted marketing campaigns aimed at generating sales-qualified leads.
- Content and Persona Alignment: Work with Product & Content Marketing to ensure campaign content aligns with brand positioning, messaging, and buyer personas, effectively targeting key segments.
- Campaign Monitoring and Continuous Improvement: Oversee campaign performance throughout the lifecycle, conducting A/B testing and regularly analyzing campaign metrics and conversion rates. Identify opportunities for optimization and implement best practices to enhance efficiency, accelerate the sales cycle, and continually improve the effectiveness of marketing strategies.
Required Experience, Qualifications, and Skills
- Proven success in managing multi-faceted marketing programs from planning to completion in a fast pace environment.
- Effective at project management, with the ability to take initiative and manage multiple projects at once and deliver within deadlines. Experience using project management tools, such as Workfront.
- Experience using key marketing reporting tools such as Salesforce and Google Analytics.
- Strategic understanding of marketing automation platforms such as Hubspot/Marketo, lead scoring strategies, and the marketing funnel stages (MQL, SQL, etc.).
- Understanding of marketing metrics and funnel analytics to optimize campaigns, and ability to deliver feedback on best strategies to drive demand.
- Writing skills appropriate for demand generation (email, web, social, and campaign ads).
- Communicate effectively on a regularly scheduled cadence between stakeholders to ensure alignment on goals and objectives.
- Comfortable presenting virtually and in person, both internally and externally (webcast, user conferences, etc.).
- Strong leadership and communication skills in delivering vision and strategy for campaigns to senior executives.
Preferred Experience, Qualifications, and Skills
- Minimum 5 years of experience in marketing, preferably in a result driven B2B marketing campaign management position
- Experience in a B2B technology, consulting, or services company
- Typically requires a University Degree or equivalent experience and minimum 5 years of prior relevant experience
Additional Information
- Ability to travel as necessary to execute marketing initiatives
About AvidXchange
AvidXchange is a leading provider of accounts payable (“AP”) automation software and payment solutions for middle-market businesses and their suppliers. By trade, we are a technology company, but if you ask anyone who works here, they’ll tell you our people are at the core of who we are. We focus on creating a culture of Diversity, Inclusion & Belonging, and are proud to be a safe place where teammates can bring their whole selves to work. At AvidXchange, mindset is everything. We are Connected as People, Growth Minded, and Customer Obsessed. These three mindsets represent our culture – who we are, who we’ve always been, and they guide us to improve every day. Since our founding in 2000 in Charlotte, NC, we’ve created a company of over 1,600 teammates working in one of our 5 offices across the U.S., or remotely. AvidXchange is proud to be Certified™ as a Great Place to Work®. The prestigious recognition is based on anonymous data from our teammates and makes official what our teammates have known for years – that AvidXchange is a Great Place to Work®.
Who you are:
- A go-getter with an entrepreneurial mindset – that means you are not afraid of taking risks, winning big or facing the unknown.
- Someone who understands that business is people centric. Connecting with others as humans first allows you to develop mutually beneficial working relationships.
- Focused on making a difference for our customers. AvidXchange exists to help solve complex problems for our customers so we can all realize our potential.
What you’ll get:
AvidXchange teammates (we call them AvidXers) get the perks and prestige of a publicly traded tech company paired with the flexibility of a founder-led startup. We help our AvidXers develop as professionals and as human beings, providing work/life balance, development programs, competitive benefits and equity options. At AvidXchange, we are building more than a tech company – we are building an experience. We remain committed to a culture where you can fully be ‘you’ – connected with others, chasing big goals, and making a meaningful impact. If you want to help us grow while realizing your potential and creating stories you’ll tell for years, you’ve come to the right place.
AvidXers enjoy:
- 18 days PTO*
- 11 Holidays (8 company recognized & 3 floating holidays)
- 16 hours per year of paid Volunteer Time Off (VTO)
- Competitive Healthcare
- High Deductible Heath Plan Option that has $0 monthly premium for teammate-only coverage
- 100% AvidXchange paid Dental Base Plan Coverage
- 100% AvidXchange paid Life Insurance
- 100% AvidXchange paid Long-Term Disability
- 100% AvidXchange paid Short-Term Disability
- Employee Assistance Program (EAP) – Provides counseling services, legal and financial consultations and health advocacy for Teammates and their eligible dependents
- Onsite Health Clinic with Atrium Health** – available to Teammates and their eligible dependents
- 401k Match up to 4%
- Parental Leave: 8 weeks 100% paid by AvidXchange***
- Discounts on Pet, Home, and Auto insurance
- BrightDime Financial Wellness Tool, offered free to teammates
- WeeCare Childcare Service: helps teammates find affordable daycare, childcare, and tutors 40% less expensive than traditional daycare centers
- Perks at Work: free discount program that provides teammates the opportunity to save on items from electronics, movie tickets, car buying, vacations, and more
- Onsite gym fitness center, yoga studio, and basketball court****
- Tuition Reimbursement up to the federal maximum of $5,250*****
- Hybrid Workplace Flexibility
- Free parking
*Fully granted from beginning of year, pro-rated if hired mid-year
**Charlotte location only
***Must be full-time for at least 3 months
****Charlotte location only
*****Must be full-time for at least one year
Equal Employment Opportunity
AvidXchange is an equal opportunity employer. AvidXchange is committed to equal employment opportunity in accordance with applicable federal, state, and local laws. AvidXchange will not discriminate against applicants for employment on any legally recognized basis. This includes, but is not limited to veteran status, race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age and physical or mental disability.
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