Content Strategy Director

The PR/Content Strategy Director leads the development of editorially driven, audience-first content programs. Sitting within the PR, Content, and Social team, this role bridges strategic thinking and execution—ensuring every piece of content builds brand equity, earns attention, and sparks engagement.

The PR/Content Strategy Director will lead the agency’s content marketing, SEO and email marketing disciplines, including content marketing strategy development and activation for clients and the agency’s business development initiatives.

The PR/Content Strategy Director leads the agency’s solutions in content strategy, content development, SEO, lead generation, email marketing and program reporting and measurement.

Content marketing programs may include website content, blog content, sales enablement programs and tools, white papers, digital newsletters and email content, print newsletters and magazines, and native and social content.

Essential Duties & Responsibilities as PR/Content Strategy Director

• Content Ecosystem Design: Create modular content plans that start with core stories (e.g., campaign themes, brand milestones, expert POVs) and cascade across touchpoints
• Editorial Thinking: Champions a newsroom-style approach to content—building narratives that are timely, relevant, and rooted in cultural and industry context
• Strategic Integration: Ensures content strategies align with broader communications goals—supporting media outreach, executive visibility, thought leadership and campaign amplification
• SEO Leadership: Incorporate keyword research and search intent into content plans; guide SEO-driven blog and web content that elevates visibility and authority
• Email Strategy: Oversee editorial email planning—including newsletters, nurture workflows, and campaign emails—designed to inform, inspire, and move audiences through the funnel
• Cross-Functional Collaboration: Work closely with client engagement, designers, SEO analysts, PR practitioners, and social strategists to ensure content is cohesive and channel-right. Work closely with counterparts (PR, Media, Social and Search) to ensure effective campaign execution across channels. Oversee coordination of project quality to ensure highest-quality deliverables. Maintain close alignment with client engagement directors on assigned businesses to ensure strategic goals are met
• Analytics and Optimization: Use content performance data to shape strategy, measure success, and refine execution across earned and owned channels
• Strategic Leadership of Work and Teams: Manage a team of content strategists/writers, SEO and email marketing specialists. Lead content marketing teams through the strategic development of content marketing initiatives for multiple client businesses, including planning, defining, completing and delivering client projects on time and on budget
• Quality Work: Partner with Client Engagement to provide strategic insight on content marketing activities for client programs with a goal to move programs from ideation to execution

Additional Responsibilities

• Play a role in the agency’s new business development, especially related to content marketing strategy and programs
• Keep up with latest trends/events in content marketing, home industry and other client-related industries
• Lead, attend and participate actively in relevant team, agency and client meetings
• Be an active participant in idea generation, brainstorming and creative thinking
• Be a positive, motivating member of the team
• Bring new ideas to the team
• Champion the use of content marketing approaches

Communication Skills

• Demonstrate excellence in long-form and short-form writing
• Listen well and solve problems to achieve the most effective outcome for the client, team and agency
• Develop strong relationships across the agency
• Represent the team and Wray Ward positively in all endeavors

Leadership Responsibilities

• Be accountable for delivering better-performing work on time and on budget
• Convey the role and value of content marketing agencywide, building confidence in and understanding of the discipline and offering
• Be a team player, inspiring trust and teamwork among the team and throughout the agency
• Be a champion for agency processes and best practices for delivery of strategic content solutions
• Provide mentorship to team members
• Manage team members’ workloads and staff programs per individuals’ skills, experience and capacity
• Demonstrate a passion for always doing the best work
• Collaborate among multiple departments effectively and efficiently
• Conduct business with a conscientious, straightforward and dedicated work ethic
• Respect all equally, internally and externally
• Passionately uphold the agency brand, culture and values

Requirements

• 10+ years of experience in digital content marketing — agency experience preferred
• Strong organizational skills to effectively manage multiple projects concurrently
• Ability to think holistically about content marketing initiatives and their place in multi- and omnichannel campaigns
• Proven ability to lead multi-channel campaigns that span blog, email, PR, and social
• Deep knowledge of SEO best practices, editorial planning, and email lifecycle strategy
• Strong leadership and collaboration skills across cross-functional teams
• Experience managing and mentoring content teams or creative contributors
• Excellent interpersonal and presentation skills, demonstrating energy and passion for the work
• Effective problem-solver and generator of innovative solutions
• A focus on delivering better-performing work, no matter how big or small the project
• Bachelor’s degree

This job description serves as an overall summary of responsibilities for the position outlined. Please note it is subject to change with specific expectations associated with the position.

Culture Alignment

At Wray Ward, we firmly believe that internal and client relationships are key to our success. Certain attitudes define how we work and are important in what we seek for our culture and mission. Our key agency attitudes are:

WE, NOT ME — We check our egos at the door. As a result, we thrive in a positive, collaborative atmosphere that welcomes diverse professionals and invites everyone to contribute their best.

ASK “WHAT IF?” — Always going beyond what is and considering what could be, we create unexpected possibilities that differentiate our brands and accelerate their success.

BE FEARLESS — Creativity demands that we hold nothing back. So we mutually support each other in speaking up, taking risks and courageously contributing audacious, unedited, unconventional ideas.

NAIL IT — Everything we do is about results. We not only achieve our clients’ goals, but also continually exceed their expectations. Every person here shares individual responsibility for their own, our agency’s and our clients’ success.

Our 39,000-square-foot home promotes collaboration and productivity through inspired meeting areas, offering natural light, vibrant colors, patterns and textures. Homelike elements are found in every corner, from the open-air roof-deck to our game room with foosball, ping-pong, Connect Five, classic board games and cornhole. Brightly colored throw pillows on sofas and our town hall meeting space, smart entertainment systems and live plants are scattered throughout. From holiday parties to movie nights, bowling and dodgeball teams to yoga and walking groups, we have a warm and inviting culture. Our office ushers us in, and it welcomes us home.

Our Mission

Day in and day out, we will passionately create the most innovative, engaging and effective work in the home category — we will live it, we will breathe it and we will own it.

Candidates must possess authorization to work in the United States, as it is not the practice of Wray Ward to sponsor individuals for work visas. Wray Ward participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the United States.

At Wray Ward, we strongly believe that a diverse staff and inclusive culture will greatly enrich our work, our business, our industry and our lives. We are committed to an intentional approach to listening, understanding and talking, and to using our individual and collective talent, voices and influence to drive change.

Wray Ward is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran and basis of disability or any other federal, state or local protected class.

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