Marketing Associate

WHO WE ARE & WHAT WE OFFER

Artisanal Brewing Ventures (ABV) is a top 10 regional craft alcohol company in the US, made up of 5 long standing, successful craft brands (75+ combined years!): Victory Brewing, Bold Rock Cider, Sixpoint Brewery, Southern Tier Brewing & Southern Tier Distilling. We have locations in 5 states (NY, PA, OH, VA, NC) including taprooms, production facilities, & our corporate headquarters.

• Competitive Compensation
• Exceptional Health Benefits
  o No Waiting Period to Enroll
  o Immediate 401K Match & Vesting
  o Paid Family Leave
• Flexible Schedules & Generous Paid Time Off
• Ample Product Discounts
• Opportunities for Growth Across 5 Successful Brands

WHAT WE DO 

Our corporate teams support our family of brands through managing the “back office” work so the team members who support in the production of our products can focus on making great tasting, innovative quality craft beverages. Our shared services team is made up by accounting/finance, human resources, marketing, and sales, who are all skilled in their space and share a love of craft beverages.

WHAT YOU’LL DO

The Marketing Associate (MA) is responsible for supporting the implementation and execution of marketing plans for ABV brands. This person is a key member of the Brand Team, reporting to the Victory and Sixpoint Sr. Brand Manager. The MA has a focus on managing programming and social media. This role is also involved in analysis related to business performance, marketing trends, and any other brand analysis used to assist the brand teams in making strategic decisions. The MA is responsible for providing business leadership through a demonstrated thorough understanding of the consumer, trade channels, customers, and product lines.

Reports to: Victory/Sixpoint Sr. Brand Manager

• Lead and maintain an engaging social voice for Sixpoint with support for other ABV brands by connecting with consumers on social in unique and compelling ways that create a social feed that is advantaged vs. the competition.
• Partner with the Creative team to develop communication programs (social, digital advertising, email marketing, web content, and CRM programs) that are consistent with the Brand’s voice and executed within an effective media and social plan that builds awareness, engagement, and perception of ABV brands.
• Monitor and analyze product performance and develop and implement action plans as well as maintain key business performance tracking tools.
• Assists brand teams in development of on and off premise promotional programs to support selling efforts and drive revenue.
• Collaborate with DTC marketing, general managers and area operations managers on taproom events and marketing efforts ensuring marketing calendars are consistently up to date.
• Accountable for execution of approved consumer promotion programs. Work cross functionally, within the marketing team, for effective project management and creative development.
• Perform other business-related duties as assigned.

Key Competencies

People Agility – Uses a high interpersonal effectiveness and effective written and verbal communication, along with a consistent and positive energy, to gain trust and support across the team.

Critical Thinker – Ability to leverage various data sets, making connections that create insightful strategies and actions, leading to impact in the marketplace.

Agile Learning – A curious learner who quickly assesses complex problems, seeing the big picture and adapting past experiences to new situations, to create opportunities and overcome challenges.

Motivation & Tenacity – Self-starter who knows how to prioritize multiple projects to get things done at a high level.

Results Orientation – Displays drive and initiative and focused on delivering the desired outcomes, but getting there through teamwork, collaboration, and aligning to ABV values.

WHO WE’RE LOOKING FOR

• Bachelor’s degree required
• 2+ years of experience in brand or retail marketing
• Experience with marketing communications in both digital and traditional marketing
• Social Media Marketing experience preferred
• Some travel required.
• Proficient in Excel & PowerPoint, as well as other relevant computer skills and programs
• Beer/Adult Beverage experience is a plus but not a requirement
• Must have a clean driving record

Physical Requirements

• Must be able to remain in a stationary position (e.g., seated at a desk) for long periods, typically 6–8 hours per day.
• Frequent use of hands and fingers to operate a computer keyboard, mouse, and other office equipment.
• Occasionally lift and/or move up to 10–25 pounds (e.g., boxes of documents, office supplies).

Disclaimer

This Job Description is only a summary of the typical functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks and duties.

Artisanal Brewing Ventures is an Equal Opportunity Employer

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