Associate Brand Manager, 19 Crimes

About Us

Treasury Wine Estates (TWE) is one of the world’s largest wine companies and we are proud of our portfolio of brands that have tremendous heritage, rich quality, and a reputation for excellence across the globe. At TWE, we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched and joyful communities.

At TWE we cultivate our teams to be their very best. And in turn, our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team and fuels our vision to become the world’s most desirable luxury wine company – known for the experiences we create for our consumers, customers, partners, suppliers and our people. 

To learn more about our purpose and our renowned portfolio of global brands, click here.  

About 19 Crimes:

19 Crimes is the ‘un-wine, wine’ – We defy typical category conventions, offering people liberation from societal norms and stuffy wine culture. We are focused on ushering in the next generation of consumers who are new to the category with the goal of making wine more relevant, relatable and accessible.

About the Role

TWE seeks a dynamic, collaborative, and creative Associate Brand Manager to join the 19 Crimes brand team. In this role, you will develop and execute marketing plans and programs, lead cross-functional teams on various projects, manage new product development, conduct business performance reviews, and lead budget management. 

If you are a passionate collaborator, effective communicator (both writing/speaking), analytical, resourceful, eager with a go getter mindset, have strong organization/project management skills, this job is for you!

This is a remote role and location is flexible however there is a strong preference for candidates located in a major metropolitan city.

Key Responsibilities

• Develop & execute annual marketing plans addressing all elements of the marketing mix including brand positioning, platforms, and programs to deliver against the brands annual volume and profit targets
• Drive new product development projects: consumer insights, packaging and product development, forecasting, launch strategy and promotional materials, and performance tracking
• Manage collaborative initiatives with internal and external groups, including Global Marketing, Americas Marketing, Sales, Field Marketing, Consumer Promotions, Digital, Production, Creative Agencies, Public Relations, Insights, and Legal
• Evaluate brand performance, inclusive of P&L, consumer insights, and business trends; effectively consolidate data into key implications for the business and provide recommended actions when necessary
• Manage brand marketing spend against budget, manage the vendor and PO payment process

About You

We are searching for a passionate, creative, and innovative Marketing professional with progressive experience across Brand or Trade Marketing and a passion for the wine industry.  Ideally, you come from the CPG, retail, alc bev, or other consumer focused industry and have demonstrated brand management capabilities with national brands and deep knowledge of retail channels.  Additional requirements include:

• Bachelor’s degree and minimum 3 years of experience in Brand Marketing, Trade Marketing, or related field
• Accomplished project manager who can multi-task and effectively prioritize and manage a large workload
• Excellent analytical skills to extract insights from a wide range of data to support business decisions and identify issues and opportunities
• Ability to work in a large, global matrix organization
• Technically savvy with proficiency in MS Excel, PowerPoint and previous experience with IRI/Nielsen reporting and analysis

Why you’ll love it here:

• Our culture is built on bringing our whole selves, being courageous and delivering together – it’s our DNA and the heart of who we are at TWE. 
• We prioritise your growth with access to global career opportunities and structured programs designed to support your health, wellbeing and career development.
• Enjoy the world’s most desirable wines through our generous employee product allowance 
• Competitive benefits package including: Medical, Dental, and Vision, Paid Time Off (vacation, sick time, and holidays), 401K with company match, and much more!
• Plus, you’ll get an extra day off each year with your “TWEforME Day” – a day to spend however you choose!

We offer a range of great benefits such as flexibility, rewards and discounts and health and wellbeing initiatives. To find out more, click here. 

It takes all varietals! 

At TWE, we proudly celebrate diversity and are committed to being an equal opportunity employer. Our goal is to build a workforce that reflects the diversity of the consumers who enjoy our products. 

All qualified applicants will be considered for employment regardless of age, race, color, religion, sexual orientation, gender identity, national origin, or disability. If you require any assistance to be included in our process, please contact recruitment@tweglobal.com, quoting the job title and reference number.   

Apply Today!

We do move quickly at TWE and continually review applications, so if you don’t want to miss out, please apply today!

Pay Transparency Disclosure: The base pay range offered for this position is $90,000 to $100,000 per year and other benefits. These figures represent what we reasonably expect to pay for this position, but the actual compensation offered will depend upon numerous job-related factors, including but not limited to candidate qualifications, skills, experience, education, location, and alignment with market data.

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