Brand & Sponsorships Marketing Strategy

About This Role

Leading a team with 5 direct reports, this newly created position will be responsible for developing comprehensive marketing strategies, while also optimizing campaigns to maximize their effectiveness based on data and performance metrics. Reporting to the head of Brand Marketing, the leader will work closely with the heads of Sponsorships & Brand Engagement, Brand Strategy & Management as well as the Chief Brand Officer on enterprise-wide marketing transformation initiatives.

This position can sit in Charlotte, NC or New York, NY and is required to be in the office 3 days a week. The Wells Fargo job profile is Marketing Director.

In This Role, You Will

• Ideate comprehensive marketing strategies, including target audience identification, positioning, content, and creative, that support the Brand
• Drive multi-channel marketing campaigns for Public Affairs (including Brand, Sponsorships, Government Relations, WF Foundation, Sustainability)
• Manage Content Strategy and Search Engine Optimization – across Brand team working with Content and SEO teams
• Serve as a pivotal point of contact between our company and creative partners, ensuring that all advertising efforts are cohesive, brand-aligned, and impactful.
• Ensure best-in-class ad units and copy are being developed to maximize performance through effective and insightful direction & feedback; understand each channel’s unique requirements and best practices
• Coordinate and Partner with: Analytics and Measurement to monitor performance, identify trends, and leverage data to optimize marketing campaigns; Media to ensure media and creative workstreams are in synch and delivering against plans; and Go-To-Market lead on execution strategy, governance and internal partner reviews
• Lead and coach a team of Senior Lead and Lead Marketing Consultants

Required Qualifications:

• 8+ years of Marketing, Digital Marketing, Digital Platforms, or Social Media experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
• 4+ years of management or leadership experience

Desired Qualifications:

• Experience developing marketing strategy at a branding agency or Fortune 500 company
• Experience working with agency partners to develop compelling creative for omni-channel campaigns
• Experience translating insights into actionable strategies that drive growth, and brand perception
• Experience using design elements to convey a compelling narrative for visual storytelling
• Experience developing strategic presentations with MS PowerPoint
• Experience managing relationships and collaborating with external stakeholders
• Experience managing creative projects; this includes defining the scope and developing the budget
• Experience leading, geographically dispersed, cross-functional diverse teams

Office Locations & Pay Ranges:

• 401 South Tryon Street – Charlotte, NC ($144,400 to $300,000)
• 150 East 42nd Street – New York, NY ($144,400 to $300,000)

Benefits

Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits – Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement

Pay Range

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.

$144,400 – $300,000

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