Manager Brand Marketing

The Mgr Brand Marketing is responsible for developing brand strategies, promoting brand growth, implementing brand marketing plans. The brand marketing manager will develop and execute all aspect of brand marketing campaigns, including strategy, messaging, advertising, media strategy and digital activations. They will also dive deep into performance data to help inform campaign optimizations and creative insights, including reporting on all metrics and KPIs.

Come join a remarkable team where quality care meets quality service, in every dimension, every time.

#JoinTeamAubergine #NovantHealth Let Novant Health be the destination for your professional growth.

At Novant Health, one of our core values is diversity and inclusion. By engaging the strengths and talents of each team member, we ensure a strong organization capable of providing remarkable healthcare to our patients, families and communities. Therefore, we invite applicants from all group dynamics to apply to our exciting career opportunities.
Responsibilities

It is the responsibility of every Novant Health team member to deliver the most remarkable patient experience in every dimension, every time.

Our team members are part of an environment that fosters team work, team member engagement and community involvement.
The successful team member has a commitment to leveraging diversity and inclusion in support of quality care.
All Novant Health team members are responsible for fostering a safe patient environment driven by the principles of “First Do No Harm”.

Qualifications:

Education: 4 Year / Bachelors Degree, required. Graduate Degree, preferred.
Experience: Minimum 5 years of proven experience in brand marketing, especially with experience managing a large portfolio of products/services, required.
Additional Skills (required):
- Experience working with media, digital and advertising agencies
- Demonstrated ability to articulate business objectives into strategic brand marketing ideas, using data and statistics
- Media planning and buying experience across all channels
- Strong persuasive writing skills, with a knack for creative thinking
- Budget management skills, including experience with media budgets
- Has excellent interpersonal skills and significant experience working cross functionally – should be able to collaborate closely peers on brand marketing
- Leverages brand experience from past roles (brand architecture, positioning/messaging, naming, campaign development, governance and asset management)
- Strong work ethic and a take-charge attitude to deliver results in a fast-paced environment
Additional Skills (preferred):
- Strong research and analytical skills
- Experience with CRM software